The fastest companies have causes that they use to launch crusades. In It’s Not the Big That Eat the Small…It’s the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business, Jason Jennings and Laurence Haughton write about launching crusades.
Causes Over Visions
Jennings and Haughton contrast the definition of a cause with a vision:

Cause - that which gives rise to an action, a motive, a principle, a belief, or purpose.
Vision - someting perceived in a dream, trance, spell or stupor; something supernaturally revealed to a prophet.

Example …

The “Can’t Lose” System is a way to combat your fear of failure. It works by listing your fears, exposing distorted thinking, and identifying ways to cope. In Feeling Good: The New Mood Therapy Revised and Updated, David Burns writes:

“You may feel hesitant to put your can’ts to the test because you don’t want to run the risk of failure. If you don’t run any risks, at least you can maintain the secret belief that you’re basically a terrific person who’s decided for the time being not to get involved. …

Test your cant’s. I think the name says it all. This technique is about putting your negative thoughts to the test. In Feeling Good: The New Mood Therapy Revised and Updated, David Burns writes about “testing” what you think you can’t do, rather than just “thinking” you can’t do it.
Test One Step at a TimeRather than bite off the whole enchilada, Burns writes that you should build incremental success:
“An extremely successful cognitive technique involves testing your negative predictions with actual experiments. Suppose for example, you’ve been telling yourself: ‘I’m so …