Business Books

"A business that makes nothing but money is a poor business." — Henry Ford

This is a list of my favorite, noteworthy, and best business books.  I organized this list of the best business books into categories so that you can easily compare against your own library of best business books, and you can explore the various business books in a more relevant way.

Top 10 Best Business Books

1. Business Model Generation, by Alexander Osterwalder
2. Flawless Execution, by James D. Murphy
3. Good to Great, by Jim Collins
4. In Search of Excellence, by Tom Peters
5. Mojo: How to Get It, How to Keep It, How to Get It Back if You Lose It, by Marshall Goldsmith
6. The 100 Best Business Books of All Time, by Jack Covert and Todd Sattersten
7. The Advantage: Why Organizational Health Trumps Everything Else In Business, by Patrick Lencioni
8. The Art of the Long View, by Peter Schwartz
9. The Essential Drucker, by Peter Drucker
10. The Living Company, by Arie De Geus

Branding

• Harvard Business Review on Brand Management
• Married to the Brand: Why Consumers Bond with Some Brands for Life, by William J. McEwen
• The 22 Immutable Laws of Branding, by Al Ries
• The Brand Bubble, by John Gerzema
• The Brand Gap, by Marty Neumeier
• WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace, Mike Dover
• Zag: The Number One Strategy of High-Performance Brands, by Marty Neumeier

Business, Business Models, Value Chains

• Building Social Business: The New Kind of Capitalism that Serves Humanity’s Most Pressing Need, by Muhammad Yunus
• Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, by Alexander Osterwalder
• Harvard Business Review on Managing the Value Chain
• Harvard Business Review on Rebuilding Your Business Model
• Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era, by by Henry Chesbrough
• Reinventing Fire: Bold Business Solutions for the New Energy Era, by Amory Lovins
• The Advantage: Why Organizational Health Trumps Everything Else In Business, by Patrick Lencioni
• The New Capitalist Manifesto: Building a Disruptively Better Business, by by Umair Haque
• The Personal MBA, by Josh Kaufman
• Ubiquitous Computing for Business, by Bo Begole

Change, Change Management

• Buy-In: Saving Your Good Idea from Getting Shot Down, by John P. Kotter
• Getting Results the Agile Way: A Personal Results System for Work and Life, by J.D. Meier
• Harvard Business Review on Change
• Inside the Tornado, by Geoffrey A. Moore
• It’s Not the Big That Eat the Small…It’s the Fast That Eat the Slow
• Leading Change, by John P. Kotter
• Switch, by Chip Heath
• Who Moved My Cheese?, by Spencer Johnson

Competition

• Competitive Advantage, by Michael E. Porter
• Competitive Strategy, by Michael E. Porter
• How Companies Win, by Rick Kash
• Inside the Tornado, by Geoffrey A. Moore
• It’s Not the Big That Eat the Small…It’s the Fast That Eat the Slow
• Reality Check, by Guy Kawasaki
• The Advantage: Why Organizational Health Trumps Everything Else In Business, by Patrick Lencioni
• Zag, by Marty Neumeier

Culture

• Generations, Inc., by Meagan Johnson
• Soup: A Recipe to Nourish Your Team and Culture, by Jon Gordon
• The Cluetrain Manifesto, by Christopher Locke
• The No Asshole Rule, by Robert I. Sutton

Customer Focus, Service Delivery

• Harvard Business Review on Customer Relationship Management
• Raving Fans, by Ken Blanchard
• Relationship Economics, by David Nour
• Satisfaction: How Every Great Company Listens to the Voice of the Customer, by Chris Denove
• The Support Economy, by Shoshana Zuboff

CxO, Executive

• Barbarians at the Gate, by John Helyar
• businessThink, by Dave Marcum
• The Advantage: Why Organizational Health Trumps Everything Else In Business, by Patrick Lencioni
• The CIO Edge: Seven Leadership Skills You Need to Drive Results, by Graham Waller
• The Effective Executive, by Peter F. Drucker
• The Five Most Important Questions You Will Ever Ask About Your Organization, by Peter F. Drucker
• What the CEO Wants You to Know, by Ram Charan
• WINNING, by Jack Welch

Decision Making

• Harvard Business Review on Decision Making
• The Effective Executive, by Peter F. Drucker
• The Essential Drucker, by Peter Drucker

Effectiveness

• egonomics: What Makes Ego Our Greatest Asset (or Most Expensive Liability), by David Marcum
• Luck by Design: Certain Success in an Uncertain World, by Richard E Goldman
• Never Eat Alone, by Tahl Raz
• Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self, by Alan Webber
• The 7 Habits of Highly Effective People, by Stephen R. Covey
• The 8th Habit: From Effectiveness to Greatness, by Stephen R. Covey
• The Go-Giver, by Bob Burg
• Think and Grow Rich, by Napoleon Hill

Entrepreneurs, Start-Ups

• Inside the Tornado, by Geoffrey A. Moore
• Founders at Work: Stories of Startups’ Early Days, by Jessica Livingston
• Losing My Virginity: How I’ve Survived, Had Fun, and Made a Fortune Doing Business My Way, by Richard Branson
• Ready, Fire, Aim, by Michael Masterson
• The Art of the Start, by Guy Kawasaki
• The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, by Michael Gerber

Excellence

• Built to Last, by Jim Collins
• Flawless Execution, by James D. Murphy
• Good to Great
• In Search of Excellence, by Tom Peters
• Out of the Crisis, by W. Edwards Deming

Execution

• Execution, by Larry Bossidy
• Know-How, by Ram Charan
• Managing the Design Factory, by Donald G. Reinertsen
• Out of the Crisis, by W. Edwards Deming
• Reengineering the Corporation, by Michael Hammer and James Champy
• The Knowing-Doing Gap, by Robert I. Sutton

Finance

• Rich Dad’s Conspiracy of the Rich, by Robert T. Kiyosaki

Globalization

• C-Scape: Conquer the Forces Changing Business Today, by Larry Kramer
• Macrowikinomics: Rebooting Business and the World, by Don Tapscott
• The Creation and Destruction of Value, by Harold James
• The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us, by Robyn Meredith
• The Temporary Society, by Warren Bennis

Innovation

• Blue Ocean Strategy, by W. Chan Kim and Renée Mauborgne
• Change the Way You See Everything through Asset-Based Thinking, by Hank Wasiak
• Crossing the Chasm, by Geoffrey A. Moore
• Gamestorming, by Sunni Brown
• Harvard Business Review on Innovation
• Innovation and Entrepreneurship, by Peter F. Drucker
• Inside the Tornado, by Geoffrey A. Moore
• Orbiting the Giant Hairball, by Gordon MacKenzie
• Outliers: The Story of Success, by Malcolm Gladwell
• Seizing the White Space, by Mark W. Johnson
• The Art of Innovation, by Jonathan Littman
• The Black Swan, by Nassim Nicholas Taleb
• The Elegant Solution: Toyota’s Formula for Mastering Innovation, by Matthew E. May
• The Innovator’s Dilemma, by Clayton M. Christensen
• The Toyota Way, by Jeffrey K. Liker
• Thriving on Chaos: Handbook for a Management Revolution, by Tom Peters
• Zag, by Marty Neumeier

Knowledge Management, Performance Management, Training

• Harvard Business Review on Knowledge Management
• The Fifth Discipline, by Peter M. Senge
• Training Ain’t Performance, by Harold D. Stolovitch

Leadership

• Deep Change: Discovering the Leader Within, by Robert E. Quinn
• Leading with Questions, by Michael J. Marquardt
• Love Leadership, by John Bryant
• Soul at Work, by Margaret Benefiel
• The Logic Of Failure, by Dietrich Dörner
• The Offsite: A Leadership Challenge Fable, by Robert H. Thompson
• Tribes: We Need You to Lead Us, by Seth Godin
• True North: Discover Your Authentic Leadership, by Bill George

Management

• Employees First, Customers Second, by Vineet Nayar
• Empowered, by Josh Bernoff
• First, Break All the Rules: What the World’s Greatest Managers Do Differently, by Marcus Buckingham and Curt Coffman
• It’s Your Ship, by D. Michael Abrashoff
• Management of the Absurd, by Richard Evans Farson
• Management Rev Ed, by Peter F. Drucker
• Managing the Design Factory, by Donald G. Reinertsen
• Mastering The Management Buckets, by John W. Pearson
• NOBLE ENTERPRISE, by Darwin Gillett
• Out of the Crisis, by W. Edwards Deming
• Reengineering the Corporation, by Michael Hammer and James Champy
• Self-Leadership and the One-Minute Manager, by Ken Blanchard, Susan Fowler, and Lance Hawkins
• The Essential Drucker, by Peter Drucker
• The Five Dysfunctions of a Team, by Patrick Lencioni
• The Great Game of Business: Unlocking the Power and Profitability of Open-Book Management, by Jack Stack
• The Halo Effect: … and the Eight Other Business Delusions That Deceive Managers, by Philip M. Rosenzweig
• The Practice of Management, by Peter Drucker
• The Talent Masters: Why Smart Leaders Put People Before Numbers, by Bill Conaty
• The Team Handbook, by Peter R. Scholtes, Brian L. Joiner, and Barbar J. Streibel
• Toyota Production System: Beyond Large-Scale Production, by Taiichi Ohno
• Up the Organization, by Robert Townsend
• Your Gut is Still Not Smarter Than Your Head, by Kevin J. Clancy

Marketing, Sales

• Duct Tape Marketing, by John Jantsch
• Flip the Funnel, by Joseph Jaffe
• Go-Givers Sell More, by Bob Burg
• Perfect Pitch: The Art of Selling Ideas and Winning New Business, by Jon Steel
• Positioning: The Battle for Your Mind, by Al Ries
• Small Is the New Big and 183 Other Riffs, Rants, and Remarkable Business Ideas, by Seth Godin
• Spend Shift, by John Gerzema
• SPIN Selling, by Neil Rackham
• The 22 Immutable Laws of Branding, by Al Ries
• The Long Tail , by Chris Anderson
• The Referral Engine: Teaching Your Business to Market Itself, by John Jantsch
• The Tipping Point, by Malcolm Gladwell
• The Ultimate Sales Machine, by Chet Holmes
• Word of Mouth Marketing, by Andy Sernovitz

Motivation

• Drive: The Surprising Truth About What Motivates Us, by Daniel H. Pink
• Mojo: How to Get It, How to Keep It, How to Get It Back if You Lose It, by Marshall Goldsmith

Negotiation

• Getting to Yes, by Roger Fisher

Organizational Change, Design

• Managing the Design Factory, by Donald G. Reinertsen
• Reengineering the Corporation, by Michael Hammer and James Champy
• Software Architecture: Organizational Principles and Patterns, by David M. Dikel
• The Advantage: Why Organizational Health Trumps Everything Else In Business, by Patrick Lencioni
• The Starfish and the Spider, by Rod A. Beckstrom
• Who Moved My Cheese?, by Spencer Johnson

Outsourcing

• The Black Book of Outsourcing, by Douglas Brown

Productivity

• Getting Results the Agile Way: A Personal Results System for Work and Life, by J.D. Meier
• Getting Things Done: The Art of Stress-Free Productivity, by David Allen
• Make the Right Choice: Creating a Positive, Innovative and Productive Work Life, by Joel Zeff
• Reengineering the Corporation, by Michael Hammer and James Champy

Strategy, Purpose

• Blue Ocean Strategy, by W. Chan Kim and Renée Mauborgne
• Business Model Generation, by Alexander Osterwalder
• Competitive Strategy: Techniques for Analyzing Industries and Competitors, by Michael Porter
• Delivering Happiness
• Doing Both: How Cisco Captures Today’s Profit and Drives Tomorrow’s Growth, by Inder Sidhu
• Good to Great, by Jim Collins
• Rework, by David Heinemeier Hansson
• Strategy Maps: Converting Intangible Assets into Tangible Outcomes, by Robert S. Kaplan
• The Answer to How Is Yes, by Peter Block
• The Art Of War, by Sun Tzu
• The Well Timed Strategy: Managing the Business Cycle for Competitive Advantage

Strengths

• First, Break All the Rules: What the World’s Greatest Managers Do Differently, by Marcus Buckingham and Curt Coffman
• Go Put Your Strengths to Work, by Marcus Buckingham
• StrengthsFinder 2.0, by Tom Rath

Survival, Longevity

• It’s Not the Big That Eat the Small…It’s the Fast That Eat the Slow
• Reengineering the Corporation, by Michael Hammer and James Champy
• The Advantage: Why Organizational Health Trumps Everything Else In Business, by Patrick Lencioni
• The Art of the Long View, by Peter Schwartz
• The Living Company, by Arie De Geus

Systems

• Reengineering the Corporation, by Michael Hammer and James Champy
• Seeing Systems: Unlocking the Mysteries of Organizational Life, by Barry Oshry
• The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, by Michael Gerber

Teamwork

• Organizing Genius: The Secrets of Creative Collaboration, by Warren Bennis
• Personality Poker: The Playing Card Tool for Driving High-Performance Teamwork and Innovation, by Stephen M. Shapiro
• The Advantage: Why Organizational Health Trumps Everything Else In Business, by Patrick Lencioni
• The Five Dysfunctions of a Team, by Patrick Lencioni
• The Team Handbook, by Peter R. Scholtes, Brian L. Joiner, and Barbar J. Streibel

Trust

• The SPEED of Trust, by Stephen R. Covey
• Who’s Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success–and Won’t Let You Fail, by Tahl Raz

Vision, Mission, Values

• A Simple Statement: A Guide to Nonprofit Arts Management and Leadership
• The Advantage: Why Organizational Health Trumps Everything Else In Business, by Patrick Lencioni
• Vision: Your Pathway to Victory by Gordon D’Angelo

Work-Life Balance

• Getting Results the Agile Way: A Personal Results System for Work and Life, by J.D. Meier
• Getting Things Done: The Art of Stress-Free Productivity, by David Allen
• The 4-Hour Workweek, by Timothy Ferriss
• The Art of Possibility: Transforming Professional and Personal Life, by Rosamund Stone Zander

A-Z Best Business Books

• A Simple Statement: A Guide to Nonprofit Arts Management and Leadership
• Barbarians at the Gate, by John Helyar
• Blue Ocean Strategy, by W. Chan Kim and Renée Mauborgne
• Building Social Business: The New Kind of Capitalism that Serves Humanity’s Most Pressing Need, by Muhammad Yunus
• Built to Last, by Jim Collins
• Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, by Alexander Osterwalder
• businessThink, by Dave Marcum
• Buy-In: Saving Your Good Idea from Getting Shot Down, by John P. Kotter
• C-Scape: Conquer the Forces Changing Business Today, by Larry Kramer
• Change the Way You See Everything through Asset-Based Thinking, by Hank Wasiak
• Competitive Advantage, by Michael E. Porter
• Competitive Strategy: Techniques for Analyzing Industries and Competitors, by Michael Porter
• Crossing the Chasm, by Geoffrey A. Moore
• Deep Change: Discovering the Leader Within, by Robert E. Quinn
• Delivering Happiness
• Doing Both: How Cisco Captures Today’s Profit and Drives Tomorrow’s Growth, by Inder Sidhu
• Drive: The Surprising Truth About What Motivates Us, by Daniel H. Pink
• Duct Tape Marketing, by John Jantsch
• egonomics: What Makes Ego Our Greatest Asset (or Most Expensive Liability), by David Marcum
• Employees First, Customers Second, by Vineet Nayar
• Empowered, by Josh Bernoff
• Execution, by Larry Bossidy
• First, Break All the Rules: What the World’s Greatest Managers Do Differently, by Marcus Buckingham and Curt Coffman
• Flawless Execution, by James D. Murphy
• Flip the Funnel, by Joseph Jaffe
• Founders at Work: Stories of Startups’ Early Days, by Jessica Livingston
• Gamestorming, by Sunni Brown
• Generations, Inc., by Meagan Johnson
• Getting Results the Agile Way: A Personal Results System for Work and Life, by J.D. Meier
• Getting Things Done: The Art of Stress-Free Productivity, by David Allen
• Getting to Yes, by Roger Fisher
• Go Put Your Strengths to Work, by Marcus Buckingham
• Go-Givers Sell More, by Bob Burg
• Good to Great, by Jim Collins
• Harvard Business Review on Brand Management
• Harvard Business Review on Change
• Harvard Business Review on Customer Relationship Management
• Harvard Business Review on Decision Making
• Harvard Business Review on Innovation
• Harvard Business Review on Knowledge Management
• Harvard Business Review on Managing the Value Chain
• Harvard Business Review on Rebuilding Your Business Model
• How Companies Win, by Rick Kash
• In Search of Excellence, by Tom Peters
• Innovation and Entrepreneurship, by Peter F. Drucker
• Inside the Tornado, by Geoffrey A. Moore
• It’s Not the Big That Eat the Small…It’s the Fast That Eat the Slow
• It’s Your Ship, by D. Michael Abrashoff
• Know-How, by Ram Charan
• Leading Change, by John P. Kotter
• Leading with Questions, by Michael J. Marquardt
• Losing My Virginity: How I’ve Survived, Had Fun, and Made a Fortune Doing Business My Way, by Richard Branson
• Love Leadership, by John Bryant
• Luck by Design: Certain Success in an Uncertain World, by Richard E Goldman
• Macrowikinomics: Rebooting Business and the World, by Don Tapscott
• Make the Right Choice: Creating a Positive, Innovative and Productive Work Life, by Joel Zeff
• Management of the Absurd, by Richard Evans Farson
• Management Rev Ed, by Peter F. Drucker
• Managing the Design Factory, by Donald G. Reinertsen
• Married to the Brand: Why Consumers Bond with Some Brands for Life, by William J. McEwen
• Mastering The Management Buckets, by John W. Pearson
• Mojo: How to Get It, How to Keep It, How to Get It Back if You Lose It, by Marshall Goldsmith
• Never Eat Alone, by Tahl Raz
• NOBLE ENTERPRISE, by Darwin Gillett
• Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era, by by Henry Chesbrough
• Orbiting the Giant Hairball, by Gordon MacKenzie
• Organizing Genius: The Secrets of Creative Collaboration, by Warren Bennis
• Outliers: The Story of Success, by Malcolm Gladwell
• Out of the Crisis, by W. Edwards Deming
• Perfect Pitch: The Art of Selling Ideas and Winning New Business, by Jon Steel
• Personality Poker: The Playing Card Tool for Driving High-Performance Teamwork and Innovation, by Stephen M. Shapiro
• Positioning: The Battle for Your Mind, by Al Ries
• Raving Fans, by Ken Blanchard
• Ready, Fire, Aim, by Michael Masterson
• Reality Check, by Guy Kawasaki
• Reengineering the Corporation, by Michael Hammer and James Champy
• Reinventing Fire: Bold Business Solutions for the New Energy Era, by Amory Lovins
• Relationship Economics, by David Nour
• Rework, by David Heinemeier Hansson
• Rich Dad’s Conspiracy of the Rich, by Robert T. Kiyosaki
• Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self, by Alan Webber
• Satisfaction: How Every Great Company Listens to the Voice of the Customer, by Chris Denove
• Seeing Systems: Unlocking the Mysteries of Organizational Life, by Barry Oshry
• Seizing the White Space, by Mark W. Johnson
• Self-Leadership and the One-Minute Manager, by Ken Blanchard, Susan Fowler, and Lance Hawkins
• Small Is the New Big and 183 Other Riffs, Rants, and Remarkable Business Ideas, by Seth Godin
• Software Architecture: Organizational Principles and Patterns, by David M. Dikel
• Soul at Work, by Margaret Benefiel
• Soup: A Recipe to Nourish Your Team and Culture, by Jon Gordon
• Spend Shift, by John Gerzema
• SPIN Selling, by Neil Rackham
• StrengthsFinder 2.0, by Tom Rath
• Strategy Maps: Converting Intangible Assets into Tangible Outcomes, by Robert S. Kaplan
• Switch, by Chip Heath
• The 4-Hour Workweek, by Timothy Ferriss
• The 7 Habits of Highly Effective People, by Stephen R. Covey
• The 8th Habit: From Effectiveness to Greatness, by Stephen R. Covey
• The 22 Immutable Laws of Branding, by Al Ries
• The 100 Best Business Books of All Time, by Jack Covert and Todd Sattersten
• The Advantage: Why Organizational Health Trumps Everything Else In Business, by Patrick Lencioni
• The Answer to How Is Yes, by Peter Block
• The Art of Innovation, by Jonathan Littman
• The Art of Possibility: Transforming Professional and Personal Life, by Rosamund Stone Zander
• The Art of the Long View, by Peter Schwartz
• The Art of the Start, by Guy Kawasaki
• The Art Of War, by Sun Tzu
• The Black Book of Outsourcing, by Douglas Brown
• The Black Swan, by Nassim Nicholas Taleb
• The Brand Bubble, by John Gerzema
• The Brand Gap, by Marty Neumeier
• The CIO Edge: Seven Leadership Skills You Need to Drive Results, by Graham Waller
• The Cluetrain Manifesto, by Christopher Locke
• The Creation and Destruction of Value, by Harold James
• The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, by Michael Gerber
• The Effective Executive, by Peter F. Drucker
• The Elegant Solution: Toyota’s Formula for Mastering Innovation, by Matthew E. May
• The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us, by Robyn Meredith
• The Essential Drucker, by Peter Drucker
• The Fifth Discipline, by Peter M. Senge
• The Five Dysfunctions of a Team, by Patrick Lencioni
• The Five Most Important Questions You Will Ever Ask About Your Organization, by Peter F. Drucker
• The Go-Giver, by Bob Burg
• The Great Game of Business: Unlocking the Power and Profitability of Open-Book Management, by Jack Stack
• The Halo Effect: … and the Eight Other Business Delusions That Deceive Managers, by Philip M. Rosenzweig
• The Innovator’s Dilemma, by Clayton M. Christensen
• The Knowing-Doing Gap, by Robert I. Sutton
• The Living Company, by Arie De Geus
• The Logic Of Failure, by Dietrich Dörner
• The Long Tail , by Chris Anderson
• The New Capitalist Manifesto: Building a Disruptively Better Business, by by Umair Haque
• The No Asshole Rule, by Robert I. Sutton
• The Offsite: A Leadership Challenge Fable, by Robert H. Thompson
• The Personal MBA, by Josh Kaufman
• The Practice of Management, by Peter Drucker
• The Referral Engine: Teaching Your Business to Market Itself, by John Jantsch
• The SPEED of Trust, by Stephen R. Covey
• The Starfish and the Spider, by Rod A. Beckstrom
• The Support Economy, by Shoshana Zuboff
• The Talent Masters: Why Smart Leaders Put People Before Numbers, by Bill Conaty
• The Team Handbook, by Peter R. Scholtes, Brian L. Joiner, and Barbar J. Streibel
• The Temporary Society, by Warren Bennis
• The Tipping Point, by Malcolm Gladwell
• The Toyota Way, by Jeffrey K. Liker
• The Ultimate Sales Machine, by Chet Holmes
• The Well Timed Strategy: Managing the Business Cycle for Competitive Advantage
• Think and Grow Rich, by Napoleon Hill
• Thriving on Chaos: Handbook for a Management Revolution, by Tom Peters
• Toyota Production System: Beyond Large-Scale Production, by Taiichi Ohno
• Training Ain’t Performance, by Harold D. Stolovitch
• Tribes: We Need You to Lead Us, by Seth Godin
• True North: Discover Your Authentic Leadership, by Bill George
• Ubiquitous Computing for Business, by Bo Begole
• Undress for Success, by Jack M. Nilles
• Up the Organization, by Robert Townsend
• Vision: Your Pathway to Victory by Gordon D’Angelo
• What the CEO Wants You to Know, by Ram Charan
• Who Moved My Cheese?, by Spencer Johnson
• Who’s Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success–and Won’t Let You Fail, by Tahl Raz
• WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace, Mike Dover
• WINNING, by Jack Welch
• Word of Mouth Marketing, by Andy Sernovitz
• Your Gut is Still Not Smarter Than Your Head, by Kevin J. Clancy
• Zag: The Number One Strategy of High-Performance Brands, by Marty Neumeier