One of the things I do at work on a regular basis is mentor people on how to rebrand themselves, whether it’s to get a better review, build a better relationship with their manager, get a new position, or take their game to the next level. In my experience, there are a few things that you can do to make a big difference in reshaping your brand at work. Here is my short-list of things you can do
How do you reinvent yourself and build a better brand? One of the best books I’ve read on how to go about reinventing yourself and building your brand is Reinventing You: Define Your Brand, Imagine Your Future, by Dorie Clark. With Reinventing You, Clark gives you a step-by-step guide to help you assess your unique strengths, develop a personal brand, and ensure that others recognize the powerful contribution you can make.
“You will get a job a lot sooner if you read this book.” — Guy Kawasaki
If you want to find a job, and land a job, here’s a book that could significantly help you with the process. It’s When Can You Start? How to ACE the Interview and Win the Job, by Paul Freiberger.
Does a lack of experience hold you back? According to Stephen Covey, “experience is overrated.” Many times when somebody has a lot of experience, what they really have is the same experience repeated over and over again.
The best book on advice I’ve been reading is Advice is for Winners: How to Get Advice for Better Decisions in Life and Work. You can try to go it alone in the world, but the reality is you can be more effective if you leverage advice from people around the world — if you know how to seek advice with skill. To put it simply, life’s better with the right advice.
In Getting Ahead: Three Steps to Take Your Career to the Next Level, Joel A. Garfinkle shares his PVI model – Perception, Visibility, and Influence. You can use the model to help you get ahead in your career, and get more out of the time you already put into work.