It was time for me to choose my next job, and I was torn between two paths: the path I knew and the path I didn’t. “What do you want to spend more time doing?”, she asked. She followed with, “What do you want to spend more time doing each day?”
One of the things I do at work on a regular basis is mentor people on how to rebrand themselves, whether it’s to get a better review, build a better relationship with their manager, get a new position, or take their game to the next level. In my experience, there are a few things that you can do to make a big difference in reshaping your brand at work. Here is my short-list of things you can do
How do you reinvent yourself and build a better brand? One of the best books I’ve read on how to go about reinventing yourself and building your brand is Reinventing You: Define Your Brand, Imagine Your Future, by Dorie Clark. With Reinventing You, Clark gives you a step-by-step guide to help you assess your unique strengths, develop a personal brand, and ensure that others recognize the powerful contribution you can make.