The Presenter’s Paradox: More is Less

The Presenter’s Paradox is that the presenter thinks more information is better. But it’s not. The reader or listener “averages” all the pieces of information, and walks away with a single message.

By July 23, 2015 Leave a comment Read More →

Gain and Loss Framing

If you want to be more persuasive, you need to know when to focus on gains and when to focus on losses. People react differently to messages and facts depending on how they are framed. A message can emphasize benefits, “gain-framed”, or it can emphasize costs, “loss-framed.”

By April 24, 2015 Leave a comment Read More →

9 Fundamental Laws of Effective Communication Skills

The 9 Laws of Effective Communication Skills help you succeed in persuading, build solid relationships, and increase your credibility.

By March 30, 2015 1 Comments Read More →

Schotoma: Why You Can’t See What’s Right in Front of You

Sometimes people can’t see (or hear) what’s right in front of them. Sometimes it’s opportunities. Sometimes it’s something they are looking for.

By October 18, 2014 Leave a comment Read More →

10 Big Ideas from BRIEF

Learn to communicate in a clear and concise way. Master the art and science of brevity. If you can’t capture people’s attention and deliver your message with brevity, you’ll lose them.

By March 18, 2014 10 Comments Read More →