Editor’s note: This is a guest post from author Al Ries. Al is chairman of Ries & Ries, an Atlanta, Georgia, marketing strategy firm that he runs with his daughter and partner, Laura Ries. Their latest book is “War in the Boardroom.” Their website is: www.ries.com. Al is a legendary marketing strategist and the bestselling author (or co-author) of 11 books on marketing including “Positioning”, “Marketing Warfare”, “Focus”, “The 22 Immutable Laws of Branding”, “The Fall of Advertising & the Rise of PR”, and his latest, “War in the …