If you want to be more persuasive, you need to know when to focus on gains and when to focus on losses. People react differently to messages and facts depending on how they are framed. A message can emphasize benefits, “gain-framed”, or it can emphasize costs, “loss-framed.”
“Destiny is no matter of chance. It is a matter of choice. It is not a thing to be waited for, it is a thing to be achieved.” — William Jennings Bryan By practicing the Choice Expansion pattern, especially for key choices, you can motivate yourself more effectively, find better alternatives, and make better choices […]
The best book on advice I’ve been reading is Advice is for Winners: How to Get Advice for Better Decisions in Life and Work. You can try to go it alone in the world, but the reality is you can be more effective if you leverage advice from people around the world — if you know how to seek advice with skill. To put it simply, life’s better with the right advice.