Persuasion is the ability to influence. According to Tony Robbins, persuasion is the most important skill you can develop. Why? Because without it, your ideas won’t get traction. Without influence, you won’t get the resources or support you need. Without influence, you won’t be able to communicate your unique value to the world.
Editor’s note: This is a guest post from David Straker on how to influence and change behavior. David is an expert on influence and change. He is the creator of ChangingMinds.org and author of Changing Minds: In Detail, where he shares his wealth of insight and action on the art of change. Not very long […]