Gain and Loss Framing

If you want to be more persuasive, you need to know when to focus on gains and when to focus on losses. People react differently to messages and facts depending on how they are framed. A message can emphasize benefits, “gain-framed”, or it can emphasize costs, “loss-framed.”

By April 24, 2015 Leave a comment Read More →

Storytelling is a Basic Skill for Success

Storytelling is a basic skill for success. Master storytelling to influence people and drive more meaningful change.

By April 8, 2015 Leave a comment Read More →

Persuasion is the Most Important Skill You Can Develop

Persuasion is the ability to influence. According to Tony Robbins, persuasion is the most important skill you can develop. Why? Because without it, your ideas won’t get traction. Without influence, you won’t get the resources or support you need. Without influence, you won’t be able to communicate your unique value to the world.

By August 29, 2013 6 Comments Read More →

The Complete Guide On How To Negotiate (Book Review)

Negotiation skills are a big deal in today’s world. If you learn effective negotiation skills you can transform almost every area of your daily interactions in work and life. The Complete Guide On How To Negotiate: Master the Art of Getting What You Want in Business and In Life, by Tali Raphaely, helps you learn effective negotiation skills.

By August 5, 2013 1 Comments Read More →

Stories that Move Mountains (Book Review)

Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations, by Martin Sykes, A. Nicklas Malik, and Mark D. West, introduces the CAST system for creating visual stories. It’s a powerful book about how to improve your presentation skills using storytelling and visuals.

By February 2, 2013 1 Comments Read More →