“They must often change, who would be constant in happiness or wisdom.” — Confucius

I’m testing my new tag line and taking it for a test drive. It’s Insight and Action for Getting Results. I’ll share my story and what I’ve learned since it might help others whether you’re branding you, your blog, or your business.

“Change is not a destination, just as hope is not a strategy.” — Rudy Giuliani

You can hope for the best, or you can focus on effective strategies to improve your business or your life. A Strategy Diamond is a crisp way to analyze, visualize, summarize, and share your strategy for your product or your business.

Editor’s note: Meet Dan Schawbel. Dan’s super skill is personal branding and he has an impressive set of credentials.

Dan is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success, an award winning blogger at Personal Branding Blog, the publisher of Personal Branding Magazine, a national speaker and consultant on branding, and a BusinessWeek columnist. He’s been called a “Personal Branding Guru” by The New York Times and has been featured in over 150 media outlets.

Part of “standing on the shoulders of giants”, is finding the heroes to learn and model from. Starting with the assumption that “everybody has flaws,” you can choose to focus on people’s super skills and insights. Everybody brings something to the table.

In this post, I’m focusing on Guy Kawasaki. His super skill is making Entrepreneurs more effective. He’s also a master at the business of life. He lives life in a sustainable way, living his mantra of “empower Entrepreneurs,” keeping things real, enjoying the ride, and staying authentic.