The goal of this post is to give you a map of effective strategies and tactics to draw from to market and promote your book or eBook.

This is my collection of Seth Godin quotes. They’ll make you think and ponder as you wonder around from one idea to the next. Seth’s sweet spot is marketing but his quotes easily span business, change, greatness, innovation, leadership, mediocrity, and strategy.

This is a guest post from best selling author Shama Kabani on how to be a more effective entrepreneur. Shama shares her lessons learned on finding your spark, following your passion, and succeeding in business.

“Business has only two functions – marketing and innovation.” — Milan Kundera

I’ve put together a comprehensive list of marketing books that I’ve found to be insightful or useful in some way.

“The best way to predict the future is to create it.” – Peter Drucker

One of the best ways to deal with change is to anticipate it. At the beginning of each year, I take a step back to see the forest for the trees.

“You were born an original. Don’t die a copy.” — John Mason

In a world that’s over-crowded and over-flowing with competition, what makes some brands stand out? I’ve been trying to answer that question, and then I came across The Trouble with Brands, an article by John Gerzema and Ed Lebar.

“They must often change, who would be constant in happiness or wisdom.” — Confucius

I’m testing my new tag line and taking it for a test drive. It’s Insight and Action for Getting Results. I’ll share my story and what I’ve learned since it might help others whether you’re branding you, your blog, or your business.

“Change is not a destination, just as hope is not a strategy.” — Rudy Giuliani

You can hope for the best, or you can focus on effective strategies to improve your business or your life. A Strategy Diamond is a crisp way to analyze, visualize, summarize, and share your strategy for your product or your business.

Editor’s note: Meet Dan Schawbel. Dan’s super skill is personal branding and he has an impressive set of credentials.

Dan is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success, an award winning blogger at Personal Branding Blog, the publisher of Personal Branding Magazine, a national speaker and consultant on branding, and a BusinessWeek columnist. He’s been called a “Personal Branding Guru” by The New York Times and has been featured in over 150 media outlets.

Part of “standing on the shoulders of giants”, is finding the heroes to learn and model from. Starting with the assumption that “everybody has flaws,” you can choose to focus on people’s super skills and insights. Everybody brings something to the table.

In this post, I’m focusing on Guy Kawasaki. His super skill is making Entrepreneurs more effective. He’s also a master at the business of life. He lives life in a sustainable way, living his mantra of “empower Entrepreneurs,” keeping things real, enjoying the ride, and staying authentic.

This is an index of my book nuggets from The 22 Immutable Laws of Branding, by Al Ries and Laura Ries. In this book, the authors show you the keys behind how to build a product or service into a world-class brand. Along the way, they share stories and anecdotes on how the best brands in the world do it, as well as the mistakes too avoid. They also tackle branding on the Web, where they show you counterintuitive strategies and secrets for building a category-dominating, world-class brand.
My Nuggets …

How do you beat Amazon? You narrow the focus. Rather than try to be the best online bookstore, you become the best business books site. This strategy can be counter-intuitive. The 22 Immutable Laws of Branding is full of insightful nuggets you can use.
What I like most about the book is that it gives concrete examples that resonate and it’s advice you can apply whether you’re improving your own personal brand or something bigger. It contains a lot of timeless principles so the time you spend learning can payoff over …