How do you reinvent yourself and build a better brand? One of the best books I’ve read on how to go about reinventing yourself and building your brand is Reinventing You: Define Your Brand, Imagine Your Future, by Dorie Clark. With Reinventing You, Clark gives you a step-by-step guide to help you assess your unique strengths, develop a personal brand, and ensure that others recognize the powerful contribution you can make.
In StoryBranding: Creating Standout Brands Through the Power of Story, Jim Signorelli shows us how to build effective brand personalities, reveal our truths, and connect at values in an authentic way. With StoryBranding at your side, you have a powerful brand-building framework, and Signorelli’s extensive experience at your fingertips, helps you sell the truth.
If you had a business, would the ideal experience actually be? Talk about starting with the end in mind. One of the best ways to re-imagine anything, is to actually step into the experience. I was watching an Eben Pegan talk he did for Tony Robbins on How To Think Like a Marketing Genius. It’s […]
This is a guest post by Al Ries on rebranding. Al knows branding and rebranding. After all, he and Jack Trout, coined the term “positioning.” I asked Al if he would share his insights on how to rehydrate, revitalize, or renew a brand? Al delivered.
The goal of this post is to give you a map of effective strategies and tactics to draw from to market and promote your book or eBook.
This is my collection of Seth Godin quotes. They’ll make you think and ponder as you wonder around from one idea to the next. Seth’s sweet spot is marketing but his quotes easily span business, change, greatness, innovation, leadership, mediocrity, and strategy.