“Perfection is not attainable, but if we chase perfection we can catch excellence.” — Vince Lombardi
When you are really good, people will seek you out, even on top of a mountain. It’s true, and I see it time and again. It’s hard to hide extreme skill or extreme excellence.
I’m helping a friend grow her business. She’s tempted to change locations to be on the first floor. It would put her where the action is. I’m a big believer in location, and I’ve heard many people say the three keys to success are: location, location, location. I also know that it’s a fallacy to think, “build it, and they will come.”
But there is a lot to be said for being one of the best in the world. Her Dad taught her long ago that if you are the best at what you do, people will seek you out, even if you are on top of a mountain. If you aren’t that good, then being on the first floor, in a convenient location, just doesn’t matter.
I looked around at what she has created so far. Her business reflected her values, and it reflected her personal touch. I walked through trade-offs with her of changing locations, and reminded her that the grass is not always greener. After really absorbing what she has built so far, through passion and excellence, I realized that she really has a firm foundation. She has extreme skills for the greater good, a tribe of raving fans, and a business built with love.
I told her, “You are on top of YOUR mountain … and more people will seek you out, as soon as they know your story.”
And this is how the journey of her first book has started. She will let the world know what she is truly capable of by sharing her unique experience, insight, and wisdom. It will be some of the most precious knowledge that the world has ever known.
The rhetorical question that I ask now is …
How can YOU show the world (and yourself) what you are truly capable of?