“Try not to become a man of success, but rather try to become a man of value.” — Albert Einstein
Your income is a reflection of your value in the marketplace in some way, shape or form.
That’s good news, because it means you have some control over it.
It also means that when you look at the market, you have to find ways to offer more value to the marketplace. Just having desire, or years of experience, doesn’t mean that’s what the market needs or wants.
And the best way to bring more value to the marketplace, and to grow your wealth, is to focus on your own growth.
In the book, 6 Months to 6 Figures, Peter Voogd shares ways you can increase your value and stand out in the marketplace.
You Get Paid for the Value You Bring to the Marketplace
Voogd shares some insightful words from Jihm Rohn:
“You get paid for brining value to the marketplace, and if you’re not very valuable
you don’t make much money.”
This helped Voogd to see what was really going on in his life and all around him.
You Don’t Get Much Money If You’re Not Very Valuable to the Marketplace
If your skills aren’t worth much, you don’t get paid much.
“This was an eye-opener for me, because I realized I wasn’t doing much to become more valuable, and I wasn’t making money either. People tend to complain about the economy, their job, the government, their lack of income, but aren’t doing much to improve their value or skills. The harsh reality we all must understand is that you will always be paid exactly what you are wroth, or expect you are worth.
If somebody is making minimum wage, that is the value they’re bringing to the marketplace. Why would somebody make $500 an hour, and somebody else make $15 an hour? It’s quite simple: one has become more valuable to the marketplace than the other. If you’re not very valuable to the marketplace you don’t get much money. The quicker you understand this, the quicker you can advance in this fast paced and evolving economy.”
Offer More Value to the Marketplace
The way to increase your income is to increase your value to the marketplace.
“If you want to take your business or income to the next level, you need to make growth a part of your daily agenda. Do something that increases the value you bring to your business your work, your clients or customers. It’s not very complicated to change your current income level. You simply need to offer more value to the marketplace.”
You Don’t Get More Valuable With Time
Age or years on the job doesn’t equal value.
“People don’t get more valuable hanging around for years; age isn’t value. You see, most people want more money, but aren’t willing to do anything that delivers more value to the business of their customers.”
Bring Your Skills to the Marketplace, Not Your Needs
Jim Rohn says:
“Don’t bring your needs to the marketplace, bring your skills.”
“Skills are valuable, needs are not. You might have a desperate need for money to pay for medical bills to help cure a sick child; but as desperate as that child might be, and as sincere as your desire to help might be, what you want doesn’t add any value to YOU personally, and doesn’t offer any value to the marketplace, so the marketplace is unlikely to reward you with the money that you need. Jim Rohn also states, ‘If you don’t feel well, tell your doctor, but not the marketplace.’ The marketplace is only interested in what you can do that is of value to it; the fact that you don’t feel well is nothing more than a lame excuse to the marketplace; it’s not interested—it just wants results, it wants value from you.”
Work Harder on Yourself Than You Do on the Job
The way to improve your fortune is to work on yourself. As Jim Rohn puts it:
“Learn to work harder on yourself than you do on your job. If you work hard on your job you can make a living, but if you work hard on yourself you’ll make a fortune.”
“When I heard this, a light bulb went off in my head. The earlier you realize and adopt this powerful philosophy, the sooner you’ll become successful. You don’t need to go to work on the economy, you don’t need to change your company, the government, your boss, or your circumstances…You need to go to work on yourself. If you change, everything will change for you. You may change companies, you might change tactics, strategies or mentors…but YOU are always the constant, and you will still be there. Strive to become a better person, and, instead of comparing yourself others, differentiate. The goal is to be slightly better than who you were the day before. The only person you should try to be better than is the person you were yesterday.”
The Value of Time
We get paid for value, not time, but nothing is more important than time.
“There is nothing more valuable than time invested wisely and intentionally. You can sow your time and get anything you want. You can sow your time and increase your circle of influence, make more money, or increase your health. Nothing is more priceless than time, so never waste this precious gift. It takes time to bring value to the marketplace, but we get paid for the value, not the time. So it’s what you do with your time that really matters. I’ve never met a rich man who didn’t value his time, and I’ve never met a poor man who did. Learn to see the value of time, because with time, anything can be accomplished.”
Become Better at Everything You Do
Make growth a part of your daily agenda.
“If you want to take your business or income to the next level, you need to make growth a part of your daily agenda. Do something that increases the value you bring to your business, your work, your clients, or customers. It’s not very complicated to change your current income level. You simply need to bring more value to the marketplace.
So how do you bring ‘value’ to the marketplace? By becoming better at everything you do. I often tell my sales force their goal should be to become irreplaceable, and to become so good at what they do that people can’t ignore them. If you consistently build your character, skills, and value to others, you will quickly advance in the game of economics.”
12 Ways to Increase Your Value and Stand Out
According to Voogd, here are key places you will will reliably find opportunities to increase your value and stand out against your competition:
- Expertise: Study your industry, learn from your competitors.
- Productivity: What and how much you get done.
- Efficiency: How you get done what you get done.
- Multiplication: Getting things done by means other than manual labor.
- Influence: What you can persuade others to get done.
- Celebrity Status: How well youare known by your target audience.
- Reputation: What others know and think about you.
- Vision: What you see that others don’t.
- Personality: how you treat others and how well you connect.
- Attitude: Your attitude towards yourself and towards others.
- Awareness: Knowing your strengths and what you’re the best at.
- Masterminding: Surrounding yourself with those you can learn from.
There are No Limits
When it comes to your growth and your success, there are no limits.
Via 6 Months to 6 Figures:
”There are no limits to your success as an entrepreneur when you commit to growing and becoming more valuable You are always in control of your economy regardless of your outside circumstances.”
The recipe is simple: add value.
Add value to yourself, to others, to the market.
That’s how you grow yourself, your wealth, and your impact.
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Image by Jeff Sandquist.