Comments on: How to Rebrand a Brand http://sourcesofinsight.com/how-to-rebrand-a-brand/ "Stand on the Shoulders of Giants" ... Insight and Action for Work and Life. Tue, 21 May 2013 13:51:39 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Sanjay http://sourcesofinsight.com/how-to-rebrand-a-brand/comment-page-1/#comment-311729 Sanjay Wed, 22 Aug 2012 16:19:59 +0000 http://sourcesofinsight.com/how-to-rebrand-a-brand/#comment-311729 Great Article. “Back to Basics” is the mantra which the companies need to follow if they want to be in power or want to regain the lost grounds in terms of sales or customers. Absolutely loved this article.

]]> By: Hilary http://sourcesofinsight.com/how-to-rebrand-a-brand/comment-page-1/#comment-310033 Hilary Sun, 19 Aug 2012 10:14:29 +0000 http://sourcesofinsight.com/how-to-rebrand-a-brand/#comment-310033 Hi JD .. makes so much sense … and we can apply these thoughts to our own business .. choose strong words, and choose well with something that will last …

Thanks – Very interesting .. Hilary

]]> By: Katie http://sourcesofinsight.com/how-to-rebrand-a-brand/comment-page-1/#comment-298900 Katie Tue, 31 Jul 2012 19:19:19 +0000 http://sourcesofinsight.com/how-to-rebrand-a-brand/#comment-298900 The basics of branding are the key to success. Without a clear idea of what your brand and message is,the audience will not know either.

]]> By: Angie Mizzell http://sourcesofinsight.com/how-to-rebrand-a-brand/comment-page-1/#comment-298597 Angie Mizzell Tue, 31 Jul 2012 10:07:14 +0000 http://sourcesofinsight.com/how-to-rebrand-a-brand/#comment-298597 I love this… remembering the basics and the essence of what made you famous in the first place. And also, we can learn a lot from Kodak. For example, I love to tell stories. But if I place too much emphasis on the published, physical book (via traditional publisher for example) I lose sight of the essence of my brand. The brand is me, the brand is my ability to communicate, connect and tell stories.

]]> By: Alik Levin http://sourcesofinsight.com/how-to-rebrand-a-brand/comment-page-1/#comment-295755 Alik Levin Sat, 28 Jul 2012 15:07:34 +0000 http://sourcesofinsight.com/how-to-rebrand-a-brand/#comment-295755 How simple, how powerful – go back to basics. It’s timely and applicable for me personally now. I am transitioning to a new role in a new company in a new industry, yet within the same category. My takeaway from all this – to succeed, i need to get back to basics and first start doing what made me succesful in first place, then adapt and build on it going forward.

]]> By: Mike DiFrisco http://sourcesofinsight.com/how-to-rebrand-a-brand/comment-page-1/#comment-295710 Mike DiFrisco Sat, 28 Jul 2012 13:58:24 +0000 http://sourcesofinsight.com/how-to-rebrand-a-brand/#comment-295710 A logo change–or even a complete rebranding–is a fact of business life. Businesses need to remain relevant, authentic, and differentiated in the minds of their target audiences. Sometimes that means building a new foundation on which to base your strategy.

]]> By: Kimbundance http://sourcesofinsight.com/how-to-rebrand-a-brand/comment-page-1/#comment-294241 Kimbundance Thu, 26 Jul 2012 21:18:02 +0000 http://sourcesofinsight.com/how-to-rebrand-a-brand/#comment-294241 Oh I love it! These are nice tips, I’m begining to learn more about these tips on branding. :)

]]> By: Jimmy May @aspiringgeek http://sourcesofinsight.com/how-to-rebrand-a-brand/comment-page-1/#comment-294079 Jimmy May @aspiringgeek Thu, 26 Jul 2012 17:44:33 +0000 http://sourcesofinsight.com/how-to-rebrand-a-brand/#comment-294079 I’m a *huge* believer in fundamentals—whether it’s athletics, nutrition, or my business, returning to fundamentals is a key winning strategy for me. Your post resonates as an excellent validation of a timeless principle. Thanks much!

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