Best Marketing Books

Marketing Books

“Business has only two functions – marketing and innovation.” — Milan Kundera

This is a list of my favorite and noteworthy marketing books. I put the bulk of the list in A-Z so that you can easily compare with your own library of marketing books.


What’s New in Marketing Books

  1. Crush It!: Why NOW Is the Time to Cash In on Your Passion , by Gary Vaynerchuk
  2. Enchantment: The Art of Changing Hearts, Minds, and Actions , by Guy Kawasaki
  3. Linchpin: Are You Indispensable? , by Seth Godin

Top 5 Marketing Books

  1. Influence: The Psychology of Persuasion (Collins Business Essentials) , by Robert B. Cialdini
  2. The 22 Immutable Laws of Brandingclip_image001[1] , by Al Ries
  3. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers , by Seth Godin
  4. Unleashing the Ideavirus , by Seth Godin
  5. The First Hundred Million (Popular Culture in America Series) , by E. Haldeman-Julius

Advertising, Campaigns, PR (Public Relations)


Best Practices

Brands, Branding, Reputation

Buzz, Evangelism, Promotion

Competition, Differentiation


Customer Focus

Growth, Lead Generation

How It Works

How To

Influence, Persuasion, Rapport


Market Sizing, Segmentation, Positioning


Measuring Success

Psychology, Motivation

Small Business Marketing

Social Media Marketing

Strategy, Planning