In The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, Michael E. Gerber, writes about how each of us has different personalities inside and how they can work against us.
Every One of Us is a Set of Different Personalities
“Is it any wonder we have such a tough time keeping our commitments to ourselves?
It’s not that we’re indecisive or unreliable; it’s that each and every one of us is a whole set of different personalities, each with his own interests and way of doing things. Asking any of them to defer to any of the others is inviting a battle or even a full-scale ware.
Anyone who has every experienced the conflict between The Fat Guy and The Skinn Guy (and haven’t we all?) knows what I mean. You can’t be both; one of them has to lose. And they both know it.”
The Skinny Guy Wakes Up
Gerber writes how The Skinny Guy wakes up:
“Let’s take a look at two personalities we’re all familiar with: The Fat Guy and The Skinny Guy
Have you ever decided to go on a diet? You’re sitting in front of the television set on Saturday afteroon, watching an athletic competition, awed by the athletes’ stamina and dexterity. You’re eating a sandwich, your second since you sat down to watch the event two hours before. You’re feeling sluggish in the face of all the action on the screen, when, suddenly, somebody wakes up in you and says, “What are you doing? Look at yourself, You’re Fat! You’re out of shape! Do something about it!”"
The Skinny Guy Calls the Shots
Gerber writes how The Skinny Guy takes over:
“It has happened to us all. Somebody wakes up inside us with a totally different picture of who we should be and what we should be doing. In this case, let’s call him The Skinny Guy.
Who’s The Skinny Guy? He’s the one who uses words like discipline, exercise, organization. The Skinny Guy is intolerant, self-righteous, a stickler for detail, a compulsive tyrant.
The Skinny Guy abhors fat people. Can’t stand sitting around. Needs to be on the move. Lives for action.
The Skinny Guy has just taken over. Watch out — things are about to change.”
The World’s a Different Place
Gerber writes how the world changes right before your eyes:
“Before you know it, you’re cleaning all the fattening foods out of the refrigerator. You’re buying a new pair of running shoes, barbells, and sweats. Things are going to be different around here. You have a new lease on life. You plan your new physical regimen: up at five, run three miles, cold shower at six, a breakfast of wheat toast, black coffee, and half a grapefruit; then, ride your bicycle to work, home by seven, run another two miles, to bet at ten — the world’s already a different place!”
The Skinny Guy Gets Results
Gerber writes how The Skinny Guy gets results:
“And you actually pull it off! By Monday night, you’ve lost two pounds. You go to sleep dreaming of winning the Boston Marathon. Why not? The way things are going, it’s only a matter of time.
Tuesday night you get on the scale. Another pound gone! You’re incredible. Gorgeous. A lean machine.”
Dejection Creeps In
Gerber writes how dejection happens:
“On Wednesday, you really pour it one. You work out an extra hour in the norming, an extra half-hour at night.
You can’t wait to get on the scale. You strip down to your bare skin, shivering in the bathroom, fill with expectation of what your scale is going to tell you. You step lightly onto it and look down. What you see is … nothing. You haven’t lost an ounce. You’re exactly the same as you were on Tuesday.
Dejection creeps in. You begin to feel a slight twinge of resentment. “After all that work? After all that sweat and effort? And then — nothing?” It isn’t fair.” But you shrug it off. After all, tomorrow’s another day. You go to bed, vowing to work harder on Thursday. But somehow something has changed.”
The Fat Guy’s Back
Gerber writes about how the Fat Guy’s return:
“You don’t know what’s changed until Thursday monring.
The room is cold.
Something feels different.
What is it?
For a minute or two you can’t quite put your finger on on it.
And then you get it: somebody else is in your body.
It’s The Fat Guy! … he’s back!”
It Isn’t I. It’s We.
Gerber writes about how our personalities form the team inside us:
“And so when The Skinny Guy decides to change things we actually believe that it’s I who’s making that decision.
And when The Fat Guy wakes up and changes it all back again, we think it’s I who’s making that decision too.
But it isn’t I. It’s we.”
Key Take Aways
I found Gerber’s frame and story both entertaining and insightful. It reminds me of the cartoons where a devil and angel sit on each shoulder, each one fighting for control. Here’s a few of my take aways:
- Recognize your different personalities. I think it’s empowering to recognize different personalities inside ourselves and how they can work against us. For example, is your self-talk more critic than coach? One technique here is to intentionally change perspective, by wearing a different hat, such as in The Six Thinking Hats. For example, if you’re beating yourself up, try putting on your coach hat for a change.
- Your identity can work for or against you. How you see yourself matters. I think this story hits on the concept of identity. How you see yourself makes a difference who wins in the long run. For example, do you see yourself as The Skinny Guy trapped in The Fat Guy’s body. If you see yourself as The Skinny Guy, you’ll work harder to be consistent with your identity. I think the real key here is be careful how you label yourself.