Editor’s note: This is a guest post by Faisal Hoque. Faisal is the founder and CEO of BTM Corporation, and the author of The Power of Convergence: Linking Business Strategies and Technology Decisions to Create Sustainable Success.
As a former senior executive at GE and other multi-nationals, Faisal is an internationally known entrepreneur and thought leader. He has written five management books and become a leading authority on business and technology convergence, innovation, and sustainable growth.
Without further ado, here’s Faisal …
From decision making roles at multinational Fortune 500 companies to my own startup successes and failures, along with a personal journey of overcoming obstacles and events beyond my control, my life has been a series of ups and downs. It’s what we take from both the wins and woes that enables us to best understand how to fend off future failures and sustain success. The one consistent lesson always comes back to people. The right people make you. The wrong people break you. This applies to any enterprise and experience.
It doesn’t matter what you do, where you do it or how well you create a product or offer a service. You won’t succeed without the right people on your team and in your extended enterprise.
My company, BTM Corporation, is an ecosystem comprised of: employees who are partners; customers who take on a partner role for the value they derive; distribution channels and service providers who collaborate with us across multiple verticals; and academics who foster knowledge sharing.
Here are six ways you can foster people-focused success:
1. Be Honest
It’s the best and only policy when communicating with a potential customer, client, colleague, employee, supplier, distributor, contractor, or even an industry rival. And it’s the same policy whether you’re speaking face-to-face, across the board table, or via email, text, video or any social or digital platform. You must be honest with yourself, your audience and your mission. Effective leaders must be honest in order to invoke trust and respect from their team and anyone they encounter. You never know who you will have to rely on or turn to in the future. Nobody forgets and forgives dishonesty.
2. Be Direct
Direct communication leads to direction, meaning the path you set as a leader. Nobody wants to follow someone with a muddled message. Fast talking will get you nowhere if there’s no thought in your process. Every word must be deliberate and directed. Don’t be tempted to reach out without direction, which can deter, even destroy, your overall agenda. If you can’t say something clearly and directly, don’t say it all. Talk may be cheap, but it can also be worthless if uttered without direction, and even cost you a client, a deal or your whole business. A direct message is priceless.
No matter how successful you are, you won’t continue on that golden path if you stop anticipating what’s next. You need to surround yourself with forward-thinkers. A single team member that’s complacent, lazy or rests on his or her laurels can send everyone involved on a downward spiral. Make sure your people are ready for any changes, including the most unexpected, even unprecedented challenges, which have become the norm in a rapidly changing global marketplace and society. People in the most remote parts of the world are looking to the future, and with access to Internet and intelligence that’s transferred immediately and constantly, the little guy lurking where you never thought to look could be tomorrow’s global giant.
4. Inspire and Influence
The most successful leaders are able to inspire and influence everyone from their executive team, employees, customers, clients, partners, investors and people outside of their enterprise and social circle or demographic. Communication is key for inspiration. You have to show people you’re a person, too. Leadership success can quickly inflate egos and alienate people, including those who are most critical to your ongoing ability to survive and thrive. The best and brightest will be toppled if they can’t inspire and influence other people. It takes a dynamic person with a positive, honest, forward-looking attitude to inspire and influence the people involved in building and growing enterprises and communities.
5. Create a Community
Like any community, a healthy business ecosystem must be nurtured to achieve long-term and continual success. As with any secular, social or other organized community, a sustainable ecosystem is the structure you form around your business to get through the bad times and good times. It’s that environment that allows us to partner with differing individuals and groups who bring unique perspectives and skills. All this enables collaboration, whether it’s with your neighbor, your C-suite counterparts or people across the world. This is what I focus on every day within my own company and with everyone I encounter. You must always be open to inviting new people into your extended enterprise.
6. Think Long Term
Even the most casual critics of corporate operations know that focus on quarterly earnings is a diversion from the long-term picture, which includes overall health of a company, cash flow and the ability to stay in business and lead the industry for many years to come. In order to strive and thrive in uncertain times, business leaders must always set their sights on the long-term goals and not get trapped touting or turning attention away from the short-term numbers. Success isn’t measured solely by balance sheets, and operating based on quarterly returns or short-term goals isn’t going to work for the long haul. Volatile times can’t be avoided, but you can be ready for any disruptions in the marketplace or your own life with a long-term plan that supports your vision and enables you to bring to market the right products or make the right decisions for your lifelong satisfaction.
Power of the People
It doesn’t matter how smart or savvy you are when it comes to technology, product development or any single skill. Nobody succeeds in a silo. Whatever you venture — personal, professional, philanthropic, political or private – you must remember the people involved in and essential to your success. Learn from your own mistakes and mastery, and learn from the people around you: those you admire now and those you may learn from just by listening and respecting enough to communicate with directly and honestly. You never know who you may inspire or influence, or who may inspire and influence you. Today’s stranger may be tomorrow’s partner.