A Superior Product is Not Built from Its Features

It’s built from it’s constraints.

I was flipping through one of my new favorite books, Killing Giants: 10 Strategies to Topple the Goliath in Your Industry , when the following line jumped out at me:

A Superior Product is Built from Its Constraints, Not Its Features.

So true, and I see that lesson at play, in multiple ways, every day.

Constraints are the forcing function of innovation.  Constraints are the cornerstones of elegance and simplicity.  Constraints are what flip the competition on its head … a strength becomes a weakness … or … a weakness becomes a strength.

Yes, constraints are the true romping ground of brilliance … by design.

The question then becomes, what constraints are holding you back, and how will you use them to leap frog your way forward?

Photo by Tony the Misfit.