“Every day, in every way, I’m getting better and better.” — Émile Coué
We all have days when we feel down, unmotivated, and lacking in self-confidence. The good news is that there are tools and techniques that can help us overcome these feelings and tap into our inner strength.
One of the most powerful of these tools is the affirmation that we are getting better and better every day. This simple phrase can help us stay focused on our goals and remind us of our potential for growth and improvement.
In this article, we’ll explore the history of this affirmation, its impact on our mindset and performance, and some practical tips for incorporating it into our daily routine.
The Greatest Affirmation of All Time
The affirmation is typically phrased as:
“Every day, in every way, I am getting better and better.”
The affirmation about growing better and better every day in every way is a positive affirmation that encourages self-growth and personal development.
It is meant to reinforce the idea that personal growth and improvement is a continuous process that requires daily effort and commitment.
The affirmation can be used to help you overcome self-doubt, build confidence, and achieve your goals.
The Story Behind the “Better and Better” Affirmation
Émile Coué was a French psychologist and pharmacist who lived from 1857 to 1926. He developed a method of autosuggestion, which is a form of self-hypnosis, to help people improve their mental and physical well-being.
Coué believed that by repeating affirmations to yourself, you could influence your subconscious mind to change your thoughts, behaviors, and ultimately your life.
His most famous affirmation was “Every day in every way, I’m getting better and better.”
Coué’s technique became known as “Couéism” and was widely popular in his time, as many people reported significant improvements in their physical and mental health after practicing it.
While the effectiveness of autosuggestion and the “every day, in every way” affirmation may be debated, the power of positive thinking and the placebo effect cannot be ignored.
The Placebo Effect is Real
The placebo effect is real and it can be quite impactful. The placebo effect is a phenomenon where a person experiences a perceived improvement in their condition after receiving a treatment that is not medically active.
The improvement is attributed to the person’s belief that the treatment is effective.
Research has shown that the placebo effect can have a significant impact on a person’s health outcomes, particularly in conditions like chronic pain, depression, and anxiety. In some cases, the placebo effect can be as effective as active treatments.
While the exact mechanisms behind the placebo effect are not fully understood, it is thought to involve a combination of psychological and physiological factors. For example, the belief that a treatment is effective can trigger the release of endorphins, which are natural painkillers produced by the body.
The placebo effect underscores the importance of the mind-body connection in health and wellness.
The Placebo Effect Can Work Even When You Don’t Believe It
Placebo effects can occur regardless of whether a person believes that a treatment will work or not.
In fact, studies have shown that even when people are told that they are receiving a placebo, they can still experience some level of improvement in their condition.
The placebo effect is a complex phenomenon that involves a combination of factors, including the power of suggestion, the patient’s expectations, and the body’s natural healing mechanisms.
How Coué Instructed His Patients to Use the Affirmation
To instruct his patients, Coué would have them close their eyes, relax, and repeat the affirmation in a quiet, monotone voice. He advised them to focus on the words and imagine the changes they wanted to see in themselves.
He also encouraged them to say the affirmation throughout the day, whenever they felt negative or self-doubting thoughts creeping in.
Coué’s method was based on the placebo effect, which is the phenomenon of a person experiencing positive changes in their health or behavior simply by believing that a treatment or intervention will work. Studies have shown that the placebo effect can be a powerful tool in promoting healing and well-being.
Many of Coué’s patients reported significant improvements in their physical and mental health after practicing his method of autosuggestion. However, his ideas were met with skepticism and criticism from some in the medical community, who saw them as unscientific and lacking in evidence.
Despite this, the affirmation “Every day in every way, I’m getting better and better” has become a popular mantra for personal growth and self-improvement.
How To Practice the Affirmation and Grow Better
A great way to practice the affirmation “I am getting better and better every day in every way” is to repeat it to yourself daily with focus and intention.
You can also write it down in a journal or on sticky notes to remind yourself throughout the day.
It’s important to not just say the words, but to truly believe and feel them in your heart and mind.
Additionally, taking action towards your personal growth and improvement goals can reinforce the affirmation and help you see progress over time.
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