businessThink Book Nuggets


imageI see a shortage of execution, more than I see a shortage of good ideas.

What’s the next best thing you can work on and how do you’ll get your ROI?

Once I started asking this question, I found the book, businessThink: Rules for Getting It Right–Now, and No Matter What, by Dave Marcum, Steve Smith, and Mahan Khalsa.

What a gem!

It’s a framework for disciplined thinking that balances hard-core business thinking with high intuition and emotional intelligence.

Book Nuggets from businessThink

Here are my book nuggets from businessThink so far:

Each book nugget packs a real punch in terms of insight and wisdom gleaned from the insightful authors who really know how to dive into the art and science of creating value.

Key Features of businessThink

The book promises solutions for the following:

  1. Make winning strategic business decisions
  2. Have colleagues trust your judgement and leadership
  3. Leverage and utilize your talents
  4. Become highly influential and relevant
  5. Create business value

My Review of businessThink

The framework is effectively a set of eight rules that help you make better business decisions about what to work on.

The beauty here is that the framework tackles both figuring out which solutions will really work and what the impact will really be.

Their assessment of impact not only includes the hard and soft evidence, but also the potential ripple effect in your ecosystem.

From experience, I can safely tell you that I see a lot of ideas get implemented in the workplace without a good handle on the full impact in the big picture.

I see the book as a thinking framework for asking better questions. By asking better questions, you get better results. I like the authors’ fast paced writing style and the way they chunk up the information.

I also like how the entire book elaborates on their eight rules. This makes the book easy to follow and turn into action.


  1. JD,

    After reading your eight rules, I feel that they can apply in our life as well. In relationship with your wife or kids, if you apply these rules, you shall enjoy happy, fulfilling life. Just my 2 cents.


  2. Hey Shilpan – I agree.

    You can definitely apply this approach to other dimensions. I think the particular business application is converting soft evidence to hard evidence for business cases, where other areas of our life we get some slack (and can use more qualitative data.)


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