This is a guest post by Al Ries on rebranding. Al knows branding and rebranding. After all, he and Jack Trout, coined the term “positioning.” I asked Al if he would share his insights on how to rehydrate, revitalize, or renew a brand? Al delivered.
One of the books I'm reading now is, The Non Nonprofit: For-Profit Thinking for Nonprofit Success, by Steve Rothschild. The heart of the book revolves around seven principles. The seven principles represent "proven for-profit thinking that an help any enterprise, for-profit or non-profit, improve its results and achieve its purpose."
I wanted a visual that could express one of the idea of Sources of Insight. I think the Yin and Yang is a good model. According to Wikipedia, the Yin and Yang expresses how seemingly contrary forces are interconnected and interdependent.
This is a guest post from best selling author Shama Hyder on how to be a more effective entrepreneur. Shama shares her lessons learned on finding your spark, following your passion, and succeeding in business.
This is a guest post from best-selling authors Roger Conners and Tom Smith on personal accountability and how it’s the key to your success.