If you want to be more persuasive, you need to know when to focus on gains and when to focus on losses. People react differently to messages and facts depending on how they are framed. A message can emphasize benefits, "gain-framed", or it can emphasize costs, "loss-framed."
Influence, influence without authority, negotiation, and how to influence people.
Storytelling is a basic skill for success. Master storytelling to influence people and drive more meaningful change.
Persuasion is the ability to influence. According to Tony Robbins, persuasion is the most important skill you can develop. Why? Because without it, your ideas won’t get traction. Without influence, you won’t get the resources or support you need. Without influence, you won’t be able to communicate your unique value to the world.
Negotiation skills are a big deal in today’s world. If you learn effective negotiation skills you can transform almost every area of your daily interactions in work and life. The Complete Guide On How To Negotiate: Master the Art of Getting What You Want in Business and In Life, by Tali Raphaely, helps you learn effective negotiation skills.
Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations, by Martin Sykes, A. Nicklas Malik, and Mark D. West, introduces the CAST system for creating visual stories. It’s a powerful book about how to improve your presentation skills using storytelling and visuals.