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Marketing

The 22 Immutable Laws of Branding Book Summary

“Brand is just a perception, and perception will match reality over time.” — Elon Musk How do you beat Amazon? You narrow the focus. Rather than try to be the best online bookstore, you become the best business books site. This strategy can be counter-intuitive. The 22 Immutable Laws of Branding, by Al Ries, is …

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