• Skip to main content
  • Skip to after header navigation
  • Skip to site footer

Sources of Insight

Better Insights, Better Results

  • About
  • Latest
  • Articles
  • Books
  • Courses
  • Topics
    • Productivity
    • Leadership
    • Emotional Intelligence
    • Intellectual Horsepower
    • Happiness
    • Mental Health
    • Personal Development
    • All Topics
  • Resources
    • Books I Recommend
    • Book Summaries
    • Great Lessons
    • Great Quotes
    • Products I Recommend
    • All Resources
  • Contact

Guy Kawasaki on the Top Ten Reasons to Self-Publish

by JD

Guy Kawasaki on APE

Editor’s note: This is a guest post from Guy Kawasaki on the top 10 reasons to self-publish.

Guy is a a Silicon Valley venture capitalist, bestselling author, and Apple Fellow.  

Above all, Guy is a down to Earth unleasher of goodness, and he drives with a simple mission to “empower people.”

I asked Guy if he could share his best insights on self-publishing, and here is what he had to say …

Spread Your Knowledge

The self-publishing revolution is in full swing because we’re at a great time when tablets have reached critical mass, connectivity is ubiquitous, and people want to spread, not horde, their knowledge.

Thus, the time for every author to consider self-publishing is upon us.

10 Reasons to Self-Publish

I’ve written a book called APE: Author, Publisher, Entrepreneur–How to Publish a Book to explain the process.

Here are the top ten reasons why authors should self-publish their books.

    1. Content and design control.

    Self-publishers can control what’s in a book, how long it is, and how it looks. They only answer to themselves for most aspects of their books.

    2. Time to market.

    Self-publishers can get their book to market in less than a week once it’s copyedited. Traditional publishers take six to nine months to get a printed book to market, and they will not release the ebook version earlier than the printed version.

    3. Longevity.

    Self-publishers can keep their book in print forever—or at least as long as it takes for readers to discover it. Traditional publishers stop marketing a book once sales decline.

    4. Revisions.

    Self-publishers can revise books immediately with online ebook resellers and printers that are working “on demand.” Traditional publishers can take months to fix errors because they print revisions after they’ve sold off current inventory.

    5. Higher royalty.

    Self-publishers can make more money. Amazon pays a 35 percent or 70 percent royalty to ebook self-publishers. On a $2.99 ebook, most authors make approximately $2.00.

    6. Price control.

    Self-publishers can change the price of their book at will. For example, they can set a lower price to try to sell more copies or set a higher price to communicate higher quality.

    7. Global distribution.

    Self-publishers can achieve global distribution of their ebook on day one. For example, Kindle Direct Publishing will list an ebook in one hundred countries. Apple’s iBookstore reaches fifty countries.

    8. Control of foreign rights.

    Self-publishers determine who buys foreign rights and for how much. They can make more money because they are not sharing foreign-rights revenues with a traditional publisher.

    9. Analytics.

    Self-publishers can receive real-time or near real-time sales results. Traditional publishers provide twice-a-year royalty statements—imagine running a business with two sales reports a year.

    10. Deal flexibility.

    Self-publishers can cut any kind of deal with any kind of organization. Traditional publishers only sell to resellers except for bulk sales of printed books to large organizations.


      About APE

      Written by Guy Kawasaki and Shawn Welch, APE: Author, Publisher, Entrepreneur–How to Publish a Book (ISBN 978-0-9885231-1-1) presents persuasive arguments for why authors should choose self-publishing and how to execute this strategy.

      Photo by ShashiBellamkanda.

      Category: Featured Guests, Guest Posts, Writing

      About JD

      Previous Post:42 Rules for Your New Leadership Role Book Summary
      Next Post:What is Your Message?What is Your Message

      Sidebar

      About the Author

      JDI am J.D. Meier. Join me on a quest for the world's best insights and actions for work and life. Learn more...

      My Best-Selling Book

      This is the book that changes lives ...

      Become a Better You with Skill!

      Learn better skills for work and life. Stand on the shoulders of giants and awaken your greatness. Realize your human potential through the world’s best insights and actions for mind, body, emotions, career, finance, relationships, and fun.

      Features

      • Book Summaries
      • Books I Recommend
      • Great Lessons Learned
      • Great Quotes
      • How Tos
      • Lists
      • Best Products

      My Other Sites

      JD Meier.com
      Getting Results.com

      Copyright © 2023 · Sources of Insight · All Rights Reserved