“If a man writes a book, let him set down only what he knows. I have guesses enough of my own.” — Johann Wolfgang von Goethe
It’s one thing to write your book. It’s another thing to publish it. And yet It’s still another thing to market and promote your book or eBook. While there is a lot of action and excitement and opportunity in the world of Publishing 2.0, the reality is that marketing your book can be tough, especially if you are taking the “Do-It-Yourself” path and you don’t have a roadmap.
If you’re an author or plan to be, this blog post might help you market your book with skill. Unfortunately, the idea of, “If you build it, they will come” doesn’t work when it comes to putting your book into the hands of everybody in the world who might need or want it.
Mapping Out Your Marketing Plan
The goal of this post is to give you a map of effective strategies and tactics to draw from to market and promote your book. I won’t claim to have all the answer, but I’ll give you a place to start, or at least something you can check your plan against. It’s based on my lessons learned from selling my book, Getting Results the Agile Way.
Sometimes just having a list of ideas can help you figure out what you need to do. That’s what this list of marketing ideas is for. Use them to inspire your own marketing plan for your book.
If you’ve taken the time to write your book, then I want you to have some of the best ideas at your fingertips to be successful.
Friction-Free + Free Stuff + Raving Fans
The big thing to keep in mind is that the more valuable your book is in terms of the problems you solve, the easier it will be to spread it. Your case studies and testimonials will build momentum for Word-of-Mouth marketing. Friends will tell friends what works for them. Also keep in mind that the more you can make it friction-free to share your book, the better. This includes giving away high-value free stuff that supports your book and creates a platform. The most important thing is to build a tribe of raving fans that really benefit from your book. This will amplify your marketing success. Lastly, if you make it possible for people to make money from promoting your book, you create a win-win scenario. One of the simplest ways to do this is to have your book available in affiliate programs so that affiliates can make money selling your book to their raving fans. This is how you exponentially grow your sales force in a viral way.
The Short List of Ideas to Market Your Book
Here are some very basic things to do right off the bat …
- Create a simple and effective landing page to point people to.
- Write a press release. PR Web is a common resource that people use for press releases.
- Give your book away to people that will greatly benefit from your book.
- Write guest posts on relevant blogs to share your best insights, tips and tricks from your book.
- Inspire your blogger friends to announce your book and build the buzz.
This will at least get the ball rolling.
The Longer List of Ideas to Market Your Book
Here is a more comprehensive list of strategies and tactics for marketing your book or eBook:
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Example of Marketing a Book in Action
Here are a few of the things I’ve done so far ….
- Press Release
- Video Testimonial on YouTube
- Web site (It’s very easy to share because it’s http://GettingResults.com )
- Landing Page
- Amazon Page for the Book
- Amazon Page for the Kindle
- Knowledge-Base (Free articles on focus, goals, motivation, time management, etc.)
- Case Studies
- Free Getting Started Guide
- Free 30 Days of Getting Results Training
Keep in mind, I haven’t done all of the ideas in my marketing plan yet. I’m sharing them as I go so you have ideas that you can test for yourself. Mostly, I’ve been depending on Word-of-Mouth. Also, I figure that I have more time ahead of me than behind me, so I’m plugging away at it with the idea that slow and steady wins the race.
If you have more ideas on how to successfully market a book or eBook, feel free to share.