Jairek Robbins on How to Take the Ordinary and Turn it into EXTRAORDINARY!



Editor’s note: Well, look who’s in the house.  It’s Jairek Robbins

In this guest post, Jariek shares his lessons learned in personal development and how to find the passion in your every day tasks.

Jairek is a professional speaker, performance coach, and creator of the Rapid Results Formula.

And, if you’re wondering, yes, Jairek Robbins is the son of Tony Robbins.

I asked Jairek to share some of his best insights and best lessons learned with readers of Sources of Insight. 

His story is a powerful one, and it’s something you can immediately put to good use. 

You gotta love that.

Without further ado, here’s Jariek on turning ordinary tasks into extraordinary …

Incredibly Successful Entrepreneurs Identify Areas to Improve

I have spent my entire life growing up in the Personal Development industry and have coached hundreds of clients from around the world in achieving Rapid Results in their life and business.

Over the years I have found that one of the key ingredients of incredibly successful entrepreneurs is their ability to identify areas they must improve on in their life and constantly strengthen their weakest points to ensure they are constantly growing and expanding their ability to conquer new challenges that arise.

Being coached by my father early on in life I was given the challenge to learn a few lessons that I feel gave me an edge over many others in todays market.

The story below will walk you through my experience of learning to fully apply this tool as well as give you the steps and challenge you to do the same in your life and business!

A Summer Job and a Lesson in Strength

To set the scene, it was the summer of my Junior year at the University of San Diego. Normally the goal for a college student in the summer is to get a summer job, an internship, or take additional courses to get ahead and graduate early. None of these were the options that my coach suggested for that summer. He suggested and arranged with my step-grandfather up in Canada for me to come up for the summer to learn how strong I really am as a man.

I never would have imagined the impact that this summer would have on my life and the edge that it would provide for me both in life and business!

My summer job was going to be stacking lumber (hard labor) at a lumber yard just outside of Vancouver, Canada.

When I arrived at grandpas house he gave me an overview of how my day to day life was going to look like for the next 3 months.

He told me that I would be picked up on the side of the freeway each morning at 6 am (sharp!) by a van of workers and we would drive about an hour north to the lumber yard and begin working from 7 am – 5 pm stacking lumber.

The various stacks of lumber had boards weighing between a few pounds all the way up to four to five hundred pounds.

The job consisted of taking lumber from a wet stack and “sticking” it (placing a bunch of thin sticks between each layer as we re-stacked the lumber to leave a space in-between each piece so it could go into the dryer).

About a week later we would then re-stack the same lumber from a dry stack to a “tight” stack to be wrapped and shipped out to companies and people who had purchased it.

Learning to Love the Experience

Seeing that the family had bets on “how long I’d last” I made it a point to step up and over deliver (this is a trait I have kept and use daily in my business to ensure my clients are always given way more than they’d expect). 

My goal was to get up at 4:30 am, work out in the gym for 30 min (lifting weights and running at least 2 miles), eat breakfast, get down to the side of the freeway to get picked up, work the entire day stacking lumber and eventually return home.

Before dinner I hit the gym for another 30-40 min before having dinner and getting to bed for the next day.

What I learned in this experience, working 6 days a week for 3 months, was both how strong I really was and more importantly how to find the mental, emotional and physical strength to take a seemingly boring and repetitive task that I had absolutely NO passion for and turn it into an experience that I LOVED and actually looked forward to doing each day.

SIDE NOTE:What tasks in your business (or life) do you have to do daily/weekly/monthly that you hate (or strongly dislike) to do?Think of that task as you read the rest.

Two Principles to Turn the Ordinary into the Extraordinary

Many entrepreneurs, small business owners and young professionals will face activities in their day to day life that they just are not “passionate” about and/or straight up hate to do! One of the greatest gifts they can give themselves is to learn how to take the seemingly boring or mundane task and learn to LOVE IT!

There are two principles they will have to master to turn the ordinary into extraordinary. These principles are:

  1. The ability to shift their perception about how they view the activity
  2. The ability to shift their procedure of how they go about physically doing the activity.

Perception and Procedure

When I first arrived at the lumber with the 14 other men (non of which spoke English) and was walked through how to properly stack the lumber, it seemed to be fun.

Simply pick up a piece of lumber from one stack, walk over a few feet, and place it down on the other stack.

After a few hours of this repetitive activity I was not enjoying it at all.

I first got bored, then started getting frustrated. After the emotion built up, I then started building a story in my mind … a story around how I had obviously undervalued myself; this was a horrible decision;  I was wondering how much I was going to get paid for all this work (one thing I had forgotten to ask before accepting the challenge); and began to find every single thing that I did not like about what I was doing.

I was 100% certain that if I kept this mindset I would not make it even a week through this 3 month challenge.

Challenging Myself to Change MY Perception

I challenged myself to answer the following questions…

  1. What is great about this experience?
  2. What do I (or can I) enjoy about this experience?
  3. How can I grow from this experience?
  4. How will this experience assist me in the rest of my life?

My first response was….

  3. I am not going to at all!
  4. It is not, simply a waste of time!

I knew I could do better than these answers so I asked again… (until I came up with a better answer):

I finally came up with this…

  1. What is great about this experience is that I am outside in a beautiful part of the world, and I am basically at the “gym” (I started to identify all the different ways I could pick up a board and related it to different weight lifting exercises at the gym). I soon found myself doing bicep curls, tricep kick backs, squats, lunges, shoulder rows, back flys, dead lifts and many other exercises.
  2. What I could enjoy about this experience is that I now had 3 months of toning, sculpting and strengthening my body daily!
  3. How can I grow… I had an idea, I was going to get an iPod and load it with as many great audiobooks and personal development programs as I could get my hands on and everyday both expand my mind by learning everything I possibly could as well as physically growing in strength daily!
  4. This experience will be one of the greatest lessons in my entire life and certainly one that has MASSIVELY impacted my business.

Through answering those questions I was able to shift my mindset from “HATING” the task that I needed to get done each day and turning it into an activity that I actually really enjoyed and actually looked forward to each day (even though at some points I wasn’t sure if I could even walk, my body was so sore!)

A Challenge for You …

My hope in sharing this simple story with you is to inspire you to sift through your life and business to identify the activities that you have been putting off or avoiding because you simply dislike having to do them. As you identify these activities I would challenge you to find a way to shift your perception and/or procedure and turn these activities into ones that you can learn to LOVE to do. The gift you will give yourself (beyond getting the necessary work done) is that you will now have the ability to turn an “ordinary” activity into an “EXTRAORDINARY” experience in your life.

Final thought… if you had the ability to take something you hate to do and through simply shifting your perception or procedure learn to LOVE it… what freedom do you feel that will provide for you in your life and business? How much more effective will you be? How would it affect your personal life?

You would never imagine the freedom this will give you, the amount of fulfillment it will add to your life and the pride in knowing you are able to take a mundane task and turn it into something you are passionate about.

To your success!

Jairek Robbins

Jairek Robbins is a Rapid Results Strategist.  You can find more about Jairek and his work at http://www.jairekrobbins.com. To find out more about his Rapid Results Formula, check out  RapidResultsFormula.com.


  1. Hey jairek,

    love how you transformed lifting lumber into going to an outside gym. clever mind twist. that’s what it is. I did something similar with a repetitive task where I turned it into a challenge to outdo myself each time. And a boring desk job years ago gave me time to brush up on Italian.

    it’s really about learning to think in a creative way no matter what task/situation you are faced with.

    thanks! giulietta, creativity activist …

  2. Hi Jairek,

    Great story and very will told. Yes, you can take something that you don’t like doing and make it into something new and exciting with the right attitude. Life is about the right attitude.

    When I was a child and lived on a farm. We had to go out and work in the fields, howing them, weeding them, etc. That was back in the time that tanning was the thing to do. I use to look forward to going out there and working with my swim suit on and getting the best tan ever.

    It sure bet just laying around and wasting my time in the sun. Time went fast and I had a wonderful tan. I know your not suppose to do that these day, but I still believe that some sun is really healthy for you.

    My farming experience as a child taught me a lot of working right and that hard work is good for you. There is always a positive side to what we have to do, it is just learning to see it and using it in a positive way.
    Thank you for sharing your story.

  3. Jairek, great story, stronger message. We can always view our current experiences as being mundane or unfulfilling but that’s only because we’re not seeing the inner work that they are doing. Nothing stays the same if we use every happening as a lesson in personal growth and awakening. I made chicken in KFC till 5am just to get the pay to do my sports exams – fast food fast tracked me into a new career I sooo wanted. That’s how it works, right?

  4. Hi Jairek,

    Very well put together article here. One thing I’ve started doing in the last year is ask myself a lot of questions. When things get tough – or if going well I’m always inclined to ask myself: “what does this have to do with me”. This brings me clear with the situation to identify the lesson that’s there for me.

    I bring this up because I really like the questions you shared, that you asked your self.

    J.D. – thanks for hosting this!

  5. Good stuff,
    Setting right mindset helps ton, in both situations – those that you love and those you hate.

  6. Hi Jairek & J.D,
    This cuts to the bone. Raw story full of real life attitudes & basics that one really needs. A smack in the chops for sure, Thank you. I have bookmarked for further recall & reference.
    be good to yourself

  7. Hi Jairek,

    How on earth did you have the stamina to work out twice a day on top of the day job of stacking lumber. Any other man would count the hard work as their workout.

    What a great lesson on persistence and dedication.



  8. Hi Jarek. Being a good students of self-growth requires courage to face oneself … and the courage comes easy when one persistently practices facing oneself … then one become fearless in this endeavor … and courage is no longer needed. It also seems that ‘this’ is what you are up to. NICE. blessings

  9. Hi Jairek .. a chip off the old or older block?! Brilliant story – that’s totally relateable and understandable .. if you’ve got work enjoy it – make the most of it .. take it and shake it for all its worth .. especially in this day and age. Your Dad realised the best place for you .. or perhaps your Granddad did …? Granddad’s seem to have a way with them … I’m sure you’ve a wealth of other stories we can all learn so much from – thanks JD .. great share – Hilary

  10. Hilary- It was a great place for me and guided by both dad and grandpa as well! I look up to both as amazing men in my life!

    Rob- 100% Correct! You got it man!

    Bryce- It was a goal to prove that I was not only able to successfully complete the task … but a drive to also show (to both myself and all those family members betting against me) that I was capable of so much more!

    David- Glad to hear you dig it man!

    Alik- 100% true!

    JK- Questions are incredibly powerful to direct your mind! I always look for more of what I believe will make me grow and appreciate all that is around me!

    John- I believe that what we see in our mind becomes our reality… therefore when we create an incredible mental experience we soon start to feel it and eventually find a way to make it our reality!

    Debbie- I LOVE IT!! Sounds like you had one amazing tan!!

    Giulietta- Glad to hear you dig it!

    PS: Ya’ll ROCK!!

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