Best Books on Marketing

Marketing Books

“Business has only two functions – marketing and innovation.” — Milan Kundera

This is a list of my favorite and noteworthy marketing books.

I put the bulk of the list in A-Z so that you can easily compare with your own library of marketing books.

10 Great Books on Marketing

  1. Crush It!: Why NOW Is the Time to Cash In on Your Passion , by Gary Vaynerchuk
  2. Influence: The Psychology of Persuasion (Collins Business Essentials) , by Robert B. Cialdini
  3. Love Is the Killer App: How to Win Business and Influence Friends , by Tim Sanders
  4. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers , by Seth Godin
  5. Positioning: The Battle for Your Mind , by Al Ries
  6. Small Is the New Big and 183 Other Riffs, Rants, and Remarkable Business Ideas , by Seth Godin
  7. The 22 Immutable Laws of Brandingclip_image001[1] , by Al Ries
  8. The First Hundred Million (Popular Culture in America Series) , by E. Haldeman-Julius
  9. Tribes: We Need You to Lead Us , by Seth Godin
  10. Unleashing the Ideavirus , by Seth Godin

Best Books on Marketing by Category

Advertising, Campaigns, PR (Public Relations)


Best Practices

Brands, Branding, Reputation

Buzz, Evangelism, Promotion

Competition, Differentiation


Customer Focus

Growth, Lead Generation

How It Works

How To

Influence, Persuasion, Rapport


Market Sizing, Segmentation, Positioning


Measuring Success

Psychology, Motivation

Small Business Marketing

Social Media Marketing

Strategy, Planning

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