What is Strategy?



“However beautiful the strategy, you should occasionally look at the results.” — Winston Churchill

What is strategy?

My dictionary says that strategy is:

“A plan of action or policy designed to achieve a major or overall aim.”

Wikipedia says strategy is:

“A high level plan to achieve one or more goals under conditions of uncertainty.”

Those are pretty good definitions of strategy.

But I also like these simple but elegant variations:

“The essence of strategy is choosing what not to do.” – Michael Porter

“Strategy is what you invest in.” — Clayton Christensen

”Strategy is difference / differentiation.” – a smart colleague

“Consistently making those core directional choices that will best move you toward your hoped-for future.” — Erika Andersen, author of Being Strategic

For an incredible primer on strategy, read Michael Porter’s free article, What is Strategy?

You Might Also Like

Crafting Strategy
It Starts with Strategy
Specialization is Nature’s Strategy for Winning
Strategy Diamond
What’s the Hope, What’s in the Way, What’s the Path