Better Insights. Better Results.
I’ve long been a fan of writing things down to free myself up. A while back, a friend of mine got me in the habit of carrying a little yellow sticky pad everywhere I go. It lets me jot things down, wherever I go, so I never have to keep things buzzing around in my head.
Have you ever had to wait too long for somebody to make a point? Their sentences run on but leave you hanging and you have to keep it all in your head to try and follow along. They make you work too hard to follow the information. Surprisingly, it's not how long the sentences are that make them complex. It's how long it takes to complete the phrases. We understand concepts phrase by phrase, not word by word. As an author, when you know this, you can write simpler and more effectively to make your points. As a reader, now you know why some writing is harder to follow than others.
“The ear, not the eye, is the final editor.” — Donald M. Murray At the end of the day, I find that writing is still one of the best ways to share and scale information. It’s really empowering to think that you can write something once, that can be read many times. And you don’t …
