“Brand is just a perception, and perception will match reality over time.” — Elon Musk
How do you beat Amazon?
You narrow the focus.
Rather than try to be the best online bookstore, you become the best business books site.
This strategy can be counter-intuitive.
The 22 Immutable Laws of Branding, by Al Ries, is full of insightful nuggets you can use whether you are reimaging yourself, a business, an idea, or anything really.
What I like most about the book is that it gives concrete examples that resonate and it’s advice you can apply whether you’re improving your own personal brand or something bigger.
The book contains a lot of timeless principles so the time you spend learning can payoff over the years to come.
I like to think I have more branding time ahead of me than behind me.
The 22 Laws
Here is a simple list of the laws at a glance:
- The Law of Expansion
- The Law of Contraction
- The Law of Publicity
- The Law of Advertising
- The Law of the Word
- The Law of Credentials
- The Law of Quality
- The Law of the Category
- The Law of the Name
- The Law of Extensions
- The Law of Fellowship
- The Law of the Generic
- The Law of the Company
- The Law of Subbrands
- The Law of Siblings
- The Law of Shape
- The Law of Color
- The Law of Borders
- The Law of Consistency
- The Law of Change
- The Law of Mortality
- The Law of Singularity
The 11 Immutable Laws of Internet Branding
Here is a bonus list of the 11 Immutable Laws of Internet Branding:
- The Law of Either / Or
- The Law of Interactivity
- The Law of the Common Name
- The Law of the Proper Name
- The Law of Singularity
- The Law of Internet Advertising
- The Law of Globalism
- The Law of Time
- The Law of Vanity
- The Law of Divergence
- The Law of Transformation
This is one of those evergreen books that I find myself going back to and drawing from over a lifetime.
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Book Summaries
Book Summary: Reinventing You
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