“What lies behind us and what lies before us are tiny matters compared to what lies within us.” — Ralph Waldo Emerson
You have the ability to craft a Massive Transformational Purpose for yourself or your business, aligning it with the level that resonates with your ambitions.
Yet, the true essence of a Massive Transformational Purpose extends beyond the boundaries of your personal or business realm.
This is where its true potency lies.
The concept of an MTP, or Massive Transformational Purpose, carries remarkable weight as it goas beyond objectives or mission statements.
It stands as a compelling guiding principle that transcends individual accomplishments, drawing from the profound realm of purpose.
Among the array of purpose tools at your disposal, the MTP stands as a distinct tool that not only empowers you but also sparks movements and transformations beyond yourself.
In this article I’ll walk you through the definition of a Massive Transformational Purpose, why it holds immense significance, and how you can construct your very own.
What is a Massive Transformational Purpose (MTP)?
A Massive Transformational Purpose (MTP) is a compelling and inspiring statement that goes beyond traditional goals or missions, guiding individuals or organizations to make a significant positive impact on the world.
A true MTP is not just about making money or achieving personal success; it’s about creating meaningful change, solving important problems, and contributing to a better future for humanity.
It serves as a guiding star, aligning actions, decisions, and efforts toward a larger and more profound purpose.
The concept of a Massive Transformational Purpose (MTP) was indeed introduced in the “Bold: How to Go Big, Create Wealth and Impact the World” book written by Peter Diamandis and Steven Kotler.
In the book, they elaborate on the significance of having a purpose that goes beyond traditional goals and missions, and how it can drive remarkable achievements and global impact.
The MTP serves as a central theme throughout the book, guiding individuals and organizations towards creating substantial change and leaving a lasting legacy.
Attributes of a Massive Transformational Purpose (MTP)
Your Massive Transformational Purpose is a captivating vision that fuels global change.
Your MTP resonates within you, stemming from your values and passions, and emerges as an authentic expression of your identity. Fueled by potent emotional energy, whether it’s wonder, joy, or the desire for change, your MTP becomes a life-long commitment, a guiding star shaping your endeavors and inspiring others.
And with its brevity and memorability, your MTP becomes an influential force that echoes far and wide.
Here are attributes of an effective Massive Transformational Purpose, according to Peter Diamandis:
- Massive and Inspiring: Your Massive Transformational Purpose (MTP) is not a small goal or simple aspiration. It’s a grand vision that goes beyond personal gains and serves a greater purpose. It should ignite excitement and passion within you and resonate with others, inspiring them to rally around your cause. An MTP should have the power to evoke a sense of wonder and awe, motivating you to push boundaries and accomplish extraordinary feats.
- Uniquely Yours: Your MTP is deeply personal and authentic to who you are. It’s not something you adopt from someone else; it emerges from your core values, strengths, and passions. While seeking advice and insights from others is valuable, your MTP should ultimately reflect your own beliefs and aspirations. It’s an expression of your individuality and should make you proud to stand behind it.
- Driven by Emotional Energy: An effective MTP is fueled by emotional energy that propels you forward. This energy can be positive, such as feelings of wonder, joy, and excitement. It can also be driven by negative emotions like pain, concern, or even anger at the status quo. These strong emotions provide the emotional charge necessary to sustain your commitment and drive towards your MTP, even in the face of challenges.
- Life-Long Commitment: Your MTP is not a fleeting goal but a lifelong commitment or at least a long-term one, spanning a decade or more. It’s a significant endeavor that you’re willing to dedicate a substantial portion of your life, energy, and resources to achieve. While specific projects or approaches may change, your MTP remains constant as a guiding force that continues to motivate and align your efforts.
- Brief and Memorable: A powerful MTP is succinct and easy to remember, both for you and others. It should be a concise statement that captures the essence of your purpose. The brevity of your MTP ensures that it’s something you can easily internalize and recall, allowing you to infuse it into your daily decisions and actions. Additionally, a brief and memorable MTP is more likely to resonate with others, making it easier to spread and share your vision.
In essence, your Massive Transformational Purpose encapsulates a grand, personal, emotionally-driven commitment that defines your journey and inspires those around you.
It’s a beacon guiding your actions, rallying others, and leaving a lasting impact on the world.
How I Think About My Massive Transformational Purpose (MTP)
I want my…I want my…I want my MTP…
A Massive Transformational Purpose (MTP) is like a North Star for me. It’s not just about regular goals or missions; it’s the big, audacious purpose that fuels my passion and actions.
My MTP isn’t just about achieving personal success or ticking off to-do lists; it’s about leaving a significant positive impact on the world.
Think of it as the driving force that pushes me beyond my comfort zone, encouraging me to solve important problems and contribute to a better future for everyone.
It’s what keeps me motivated and focused on making a genuine difference rather than just going through the motions.
So, when you hear me talk about my MTP, it’s not about small gains or fleeting victories; it’s about pursuing a purpose that’s grander than myself and aiming to create a transformative impact on the lives of individuals and the world as a whole.
5 Examples of Massive Transformational Purposes (MTP)
Here are five examples of inspiring Massive Transformative Purposes (MTPs) that you can relate to:
- SpaceX (Elon Musk): “To make life multiplanetary.” Elon Musk’s MTP with SpaceX aims to enable humanity to become a multiplanetary species by colonizing Mars and other celestial bodies. This purpose not only captures the imagination of exploring other worlds but also pushes the boundaries of human achievement and potential.
- Tesla (Elon Musk): “To accelerate the world’s transition to sustainable energy.” Another MTP from Elon Musk, Tesla’s purpose is to drive the widespread adoption of clean and renewable energy sources, aiming to combat climate change and reduce the dependence on fossil fuels.
- Google (formerly): “To organize the world’s information and make it universally accessible and useful.” Google’s original MTP reflected its commitment to organizing and democratizing information, empowering people globally with easy access to knowledge and insights.
- Doctors Without Borders (Médecins Sans Frontières): “To provide medical aid to people affected by conflict, epidemics, disasters, or exclusion from healthcare.” This organization’s MTP embodies the humanitarian commitment to providing medical care and support to communities facing dire challenges, regardless of political, economic, or geographical barriers.
- Charity: Water: “To bring clean and safe drinking water to every person in the world.” Charity: Water’s MTP addresses the fundamental need for access to clean water, aiming to transform lives and break the cycle of waterborne diseases and scarcity in underserved communities.
These examples showcase how diverse MTPs can be, ranging from advancing space exploration, sustainable energy, information accessibility, healthcare, to clean water. Each MTP captures a powerful vision that goes beyond individual goals and resonates with a broader sense of purpose and impact.
Peter Diamandis’ Massive Transformational Purpose
Here’s Peter Diamandis’ personal Massive Transformational Purpose:
“To Inspire and Guide Entrepreneurs to create a hopeful, compelling and abundant future for themselves and humanity”
Peter’s personal Massive Transformational Purpose (MTP) is a statement that encapsulates his driving mission and higher calling.
In his case, his MTP is “To Inspire and Guide Entrepreneurs to create a hopeful, compelling and abundant future for themselves and humanity.”
This MTP goes beyond personal success and focuses on empowering entrepreneurs to make a positive impact on a global scale.
It reflects Diamandis’ commitment to fostering innovation, enabling growth, and catalyzing positive change by providing entrepreneurs with the tools, insights, and inspiration they need to shape a better future for themselves and the world.
My Massive Transformational Purpose
Here is my personal Massive Transformational Purpose:
“To empower and inspire individuals to unleash their greatest potential in business and life, allowing them to explore and expand the bounds of their capabilities and contribute to a more abundant and compelling future for themselves and humanity.”
My personal Massive Transformational Purpose (MTP) encapsulates a profound commitment to both personal and collective growth. It reflects a deep understanding of the interconnectedness between individual empowerment and the betterment of our world as a whole.
By emphasizing the empowerment and inspiration of individuals, my MTP acknowledges the unique potential each person possesses and the significance of their contributions to both business and life.
The phrase “unleash their greatest potential” underscores the belief in untapped abilities and the transformative power of self-discovery and growth. This concept aligns with the idea that everyone possesses a reservoir of untapped talents, waiting to be harnessed and expressed.
By encouraging individuals to explore and expand their capabilities, my MTP recognizes the inherent desire for personal development and the fulfillment that comes from pushing boundaries.
The inclusion of “a more abundant and compelling future for themselves and humanity” further amplifies the depth of my purpose. It highlights the ripple effect that personal growth and empowerment can have on the larger world.
This perspective reflects a holistic understanding of success—one that encompasses not only personal achievements but also the positive impact on society.
By fostering growth, I am contributing to a more vibrant, interconnected, and meaningful future for both individuals and the broader human experience.
My MTP is an attempt to encapsulates the principles of empowerment, growth, and the interconnectedness of personal and collective progress. It speaks to the innate desire for self-improvement and the potential for positive change on a worldwide scale, for inspiration, innovation and impact.
Benefits of a Massive Transformational Purpose (MTP)
Here are the benefits of having a Massive Transformational Purpose (MTP) according to Peter Diamandis:
- You attract better people in your life: When you have a clear and inspiring MTP, you naturally become a magnet for like-minded individuals who resonate with your purpose. People who share your vision and values are more likely to be drawn to you. This can lead to building a powerful network of collaborators, supporters, and partners who are aligned with your goals and eager to contribute their skills and resources.
- You dream MUCH bigger: An MTP challenges you to think beyond the ordinary and encourages you to dream big. It pushes you to envision bold and audacious goals that might have seemed impossible before. Having a clear purpose fuels your imagination and empowers you to set more ambitious targets, ultimately driving you to achieve greater things than you initially thought were attainable.
- People come to your assistance: When your MTP is compelling and genuinely aimed at making a positive impact on the world, it resonates with others. People are more likely to rally behind causes that align with their values and beliefs. Your purpose-driven mission can attract not only supporters but also mentors, sponsors, investors, and collaborators who want to contribute to your success and help you overcome challenges.
- Your impact is magnified: A well-defined MTP provides a clear direction and focus to your efforts. It enables you to channel your energy, resources, and time toward activities that align with your purpose. As a result, your impact becomes more focused and concentrated. By consistently working toward your MTP, you create a ripple effect that spreads far beyond your immediate actions, ultimately leading to a magnified and lasting impact on the world.
In essence, having a Massive Transformational Purpose goes beyond personal goals and ambitions.
It’s about connecting to a higher calling that inspires you and others, fuels your actions, and amplifies your potential to make a meaningful difference in the world.
How Does a Massive Transformational Purpose Compare to Other Purpose Tools?
Here’s how it compares to other tools like the Golden Circle and Ikigai:
- Depth and Impact: While tools like the Golden Circle and Ikigai help clarify your purpose and goals, an MTP takes it a step further by focusing on creating a significant, lasting impact. It’s not just about finding personal fulfillment; it’s about making a positive change on a larger scale.
- Vision and Inspiration: The Golden Circle and Ikigai provide frameworks to understand your “why” and find alignment, but an MTP paints a vivid picture of a future you want to create. It’s a source of inspiration that drives you to overcome challenges and push your boundaries.
- Transformational Change: An MTP is about transformation, not just incremental improvement. It challenges you to think big and envision a world that’s better because of your contributions. The Golden Circle and Ikigai might focus more on personal growth and satisfaction.
- External Focus: An MTP often extends beyond yourself. It’s not just about your personal fulfillment; it’s about how you can positively impact others and even society as a whole. The Golden Circle and Ikigai might have a more internal focus.
- Alignment with Values: While the Golden Circle and Ikigai also consider alignment with values, an MTP delves deeper into values that drive meaningful change. It’s about embodying those values in actions that drive transformation.
In essence, an MTP is a big deal because it’s not just about finding your purpose—it’s about leveraging that purpose to catalyze massive positive change.
It provides a clearer direction for your efforts, ensuring that you’re contributing to something larger than yourself and leaving a lasting legacy.
Nike’s “Just Do It” Slogan: A Massive Transformational Purpose that Inspired the World
Nike’s “Just Do It” slogan is a prime example of a Massive Transformative Purpose (MTP) that has had an incredible impact on both the brand and culture.
The genius of this MTP lies in its ability to transcend mere product promotion and inspire a movement that promotes individual empowerment, pushing people to overcome obstacles and take action.
When Nike introduced the “Just Do It” slogan in 1988, they tapped into a universal truth: the power of action and determination.
It wasn’t just about selling shoes. It was about inspiring a mindset shift.
Here’s a story that illustrates the impact and results of this iconic MTP…
Nike Taps into the Deeper Human Desire for Achievement
In the late 1980s, Nike was already a respected athletic brand, but they were facing stiff competition from other companies. To break through the noise and stand out, Nike’s marketing team decided to focus on more than just athletic gear.
They wanted to tap into the deeper human desire for achievement and self-improvement.
Enter the “Just Do It” campaign. With the iconic slogan, Nike transformed from a brand selling products to a brand selling motivation and aspiration.
The campaign featured a range of athletes from all walks of life, showcasing their struggles, determination, and ultimately their triumphs.
The Full Impact of the Nike “Just Do It” Campaign
The results were nothing short of astonishing:
- Cultural Impact: The “Just Do It” slogan quickly became a cultural phenomenon. It transcended sport and resonated with people from all backgrounds. It inspired athletes, non-athletes, and anyone striving to achieve their goals.
- Market Domination: Nike’s market share surged. The brand wasn’t just associated with athletic gear; it was synonymous with determination, excellence, and winning attitudes. Sales skyrocketed, and Nike solidified its position as a global leader in sportswear.
- Athlete Endorsements: Many famous athletes, from Michael Jordan to Serena Williams, became associated with the brand. Nike’s messaging aligned perfectly with their own journeys of overcoming challenges and pushing boundaries.
- Social Impact: The “Just Do It” ethos extended beyond sports. It became a mantra for personal development, entrepreneurship, and social change. People started believing that they could achieve whatever they set their minds to.
- Longevity: The “Just Do It” slogan has stood the test of time. More than three decades after its inception, it’s still as relevant and powerful as ever, proving that a well-crafted MTP can have lasting impact.
The “Just Do It” MTP tapped into the very core of human ambition and perseverance. It’s not just a slogan; it’s a call to action, a challenge to push beyond limitations, and a reminder that success is attainable through effort and determination.
Getting Started with Your Personal Massive Transformational Purpose
Crafting your Massive Transformational Purpose (MTP) begins with introspection and reflection. Start by identifying the problems, passions, or aspirations that deeply resonate with you—the issues you feel compelled to address.
Next, consider how your unique strengths, values, and experiences align with these aspirations.
Finally, distill your insights into a powerful and concise statement that captures your higher purpose, inspiring both you and others to embark on a meaningful journey of growth and impact.
Peter Diamandis suggests the following template:
My MTP is to {action verb} and {action verb} {the group you want to be a hero to} to {objective end goal}
For example, Peter’s MTP fits this format:
“To inspire & guide entrepreneurs to create a hopeful, compelling and abundant future for humanity.”
Creating your MTP will be an exercise in bringing your bigger inner mission to fruition.
Free 10 Day Exercise with Peter Diamandis
Peter Diamandis has an excellent 10-day exercise over email to help you build a better Massive Transformsational Purpose.
You can sign up here:
It’s lightweight and easy to go through the exercises. But more importantly, it’s worth it.
When you have your Massive Transformational Purpose on your side, you tap into higher powers of the greater good.
How To Inspire a Better Massive Transformational Purpose
You can use pain and negative emotions to inspire a better Massive Transformational Purpose.
What problems stir your heart for transformation? Imagine your MTP as a sword to slay those dragons. Need a spark? Try these questions:
- What keeps you up at night?
- If you had $1 BILLION to change the world, where would it go?
- What giant challenge calls your name?
- What wrong needs righting? Answer these to carve your path.
5 Questions to Check Your Massive Transformational Purpose
Here are 5 questions to check if your Massive Transformational Purpose hits the mark:
- Does my MTP go beyond personal goals and encompass a broader vision that contributes to the betterment of humanity or the world?
- Is my MTP uniquely aligned with my core values, strengths, and passions, reflecting my individuality and authenticity?
- Does my MTP evoke strong emotional energy, driving me forward with a sense of purpose and excitement?
- Am I truly committed to dedicating a substantial portion of my life, energy, and resources to pursuing my MTP over the long term?
- Is my MTP brief and memorable, making it easy for both me and others to recall and resonate with its essence?
Embrace Your Massive Transformational Purpose as Your Compass for Greater Impact
In the arena of purpose and potential, a Massive Transformational Purpose (MTP) is the catalyst that sparks your audacious action and fuels your lasting impact.
It’s your strategic lighthouse guiding your ship through new waters, infusing every effort with meaning and direction.
Embrace your MTP as a compass for decisions and a wellspring of resilience, propelling you to sculpt a remarkable legacy in both your personal journey and the greater tapestry of humanity.
At its core, a Massive Transformational Purpose (MTP) is your North Star, illuminating the path to meaningful change and monumental impact.
Your MTP is the intense and passionate call to action that stirs your soul, resonates with your values, and drives you forward despite challenges. Embracing your MTP transcends self-interest, inviting you to weave your aspirations into the fabric of a better world.
It’s more than a mission. It’s your source of boundless energy, a beacon of purpose, and the catalyst that turns dreams into reality.
When you have an authentic, massive transformational purpose, you not only unleash your greatest inner strength, but you also get the power of the greater good on your side, to create an unstoppable force and inspire movements.
May your force be with you.
You Might Also Like
What is the Purpose of Life?
Enthusiasm and “the God Within”
Enthusiasm at Work
Finding Your Magnificent Obsession
How Do People Pleasers Find Their Purpose?
Ikigai: A Japanese Concept for Fulfillment
Memento Mori: Living with Purpose
The Golden Circle Framework
Why Care About Your Purpose, Mission, and Vision
What is the Purpose of Life?