The Presenter’s Paradox: More is Less
The Presenter’s Paradox is that the presenter thinks more information is better. But it’s not. The reader or listener “averages” all the pieces of information, and walks away with a single message.
Communication Skills
How To Use Gain and Loss Framing to Enhance Your Message Effectiveness
If you want to be more persuasive, you need to know when to focus on gains and when to focus on losses. People react differently to messages and facts depending on how they are framed. A message can emphasize benefits, "gain-framed", or it can emphasize costs, "loss-framed."
Mastering the Art of Communication: Navigating the 9 Essential Principles
The 9 Laws of Effective Communication Skills help you succeed in persuading, build solid relationships, and increase your credibility.
Scotoma: Why You Can’t See What’s Right in Front of You
Sometimes people can’t see (or hear) what’s right in front of them. Sometimes it’s opportunities. Sometimes it’s something they are looking for.
10 Big Ideas from BRIEF
Learn to communicate in a clear and concise way. Master the art and science of brevity. If you can't capture people's attention and deliver your message with brevity, you'll lose them.