If you want to be more persuasive, you need to know when to focus on gains and when to focus on losses. People react differently to messages and facts depending on how they are framed. A message can emphasize benefits, "gain-framed", or it can emphasize costs, "loss-framed."
The 9 Laws of Effective Communication Skills help you succeed in persuading, build solid relationships, and increase your credibility.
Sometimes people can’t see (or hear) what’s right in front of them. Sometimes it’s opportunities. Sometimes it’s something they are looking for.